Segmentation

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Qualitative Data Analysis with MAXQDA Software (Coursera)

This course will introduce you to MAXQDA software for easier data analysis during the qualitative research process. You'll explore how to do memos, variables, segmentation, coding, and data reduction techniques all in this course!

Positioning: What you need for a successful Marketing Strategy (Coursera)

Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up [...]

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy (Coursera)

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell [...]

Fundamentals of Digital Image and Video Processing (Coursera)

Apr 22nd 2024
Fundamentals of Digital Image and Video Processing (Coursera)
Course Auditing
Categories
Effort
Languages
In this class you will learn the basic principles and tools used to process images and videos, and how to apply them in solving practical problems of commercial and scientific interests. Digital images and videos are everywhere these days – in thousands of scientific (e.g., astronomical, bio-medical), consumer, industrial, [...]

Introduction to advanced tomography (Coursera)

Apr 15th 2024
Introduction to advanced tomography (Coursera)
Course Auditing
Categories
Effort
Languages
In this course you get the chance to get teaching and hands-on experience with the complete workflow of high-resolution tomography analysis. You will get introduced to data acquisition, 3D reconstruction, segmentation and meshing and, finally, 3D modelling of data to extract physical parameters describing mechanical and flow properties. The [...]

Marketing Fundamentals: Who Is Your Customer? (edX)

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business. In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty [...]

Segmentation and Clustering (Udacity)

Use machine learning to create segments. The Segmentation and Clustering course provides students with the foundational knowledge to build and apply clustering models to develop more sophisticated segmentation in business contexts. In this course, you'll learn how to use an advanced analytical method called clustering to create useful segments [...]

Introduction to Marketing (edX)

An introduction to the role of marketing in a competitive marketplace. Do you want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term [...]

Découvrir le marketing (edX)

Décoder les logiques du marketing au travers des actions marketing: le produit, le prix, la distribution et la communication (les « 4P »). Vous allez découvrir les mécanismes à l’œuvre derrière les grandes décisions qui relèvent du marketing opérationnel : la conception d’un produit, la fixation du prix auquel [...]