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Digital Skills: Web Analytics (FutureLearn)

Learn about the role of web analytics in business, the types of analytics and how to use different techniques. Explore the world of web analytics and develop skills to grow your career. What is web analytics? And why are web analytics important? With this course, you’ll explore some of [...]
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Découvrir le marketing (edX)

Décoder les logiques du marketing au travers des actions marketing: le produit, le prix, la distribution et la communication (les « 4P »). Vous allez découvrir les mécanismes à l’œuvre derrière les grandes décisions qui relèvent du marketing opérationnel : la conception d’un produit, la fixation du prix auquel [...]
7
Average: 7 ( 4 votes )

Smart Logistics and Supply Chains (edX)

Self Paced
Smart Logistics and Supply Chains (edX)
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Learn the foundations of analytical tools, methods, and applications of logistics systems in the context of planning and operations of integrated supply chain systems. This course provides a foundation of analytical tools, methods and applications of logistics systems in the context of planning and operations of integrated supply chain [...]
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Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)

May 17th 2021
Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)
Course Auditing
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Study the difference between marketing planning, strategy and tactics, and how to implement key strategic marketing frameworks. Explore how to develop marketing goals and tactical marketing objectives On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, [...]
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Quantitative Marketing Research (edX)

Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions. Marketing research is crucial to marketing managers, as it helps answer crucial marketing questions using data. In this course, we introduce quantitative marketing research techniques in conjunction with [...]
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Introduction to Marketing (edX)

An introduction to the role of marketing in a competitive marketplace. Do you want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term [...]
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Strategic Marketing: Segmentation, Targeting, Positioning (FutureLearn)

Dec 21st 2020
Strategic Marketing: Segmentation, Targeting, Positioning (FutureLearn)
Course Auditing
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Learn about the concepts of segmentation, targeting, and positioning, and discover why they’re crucial to any marketing strategy. Boost your success with strategic marketing strategies. Segmentation, targeting, and positioning are crucial concepts in strategic marketing for every marketer. Find out how these actions can help you reach and connect [...]
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Marketing Essentials (edX)

Identify, understand and learn the basics of marketing management theories with real-world business scenarios. This business and management course will bridge the gap between information and real world experience. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will [...]
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Marketing Management (edX)

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios. According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a [...]
3
Average: 3 ( 3 votes )

Marketing Analytics: Competitive Analysis and Market Segmentation (edX)

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits. In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic [...]
7
Average: 7 ( 2 votes )