Value Proposition

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Value and Individual Decision Making (Coursera)

This course is part of a Specialization titled “Strategy and Finance for a Lifecycle of a Social Business”. It is an introduction to time value of money and will help the learner understand the basics of finance with the ultimate goal of valuing a company from a societal lens. [...]
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How to Validate your Startup Idea (Coursera)

Starting a new business begins with an idea that needs to evolve through experimentation, iteration and interactions with people. This course is for existing and potential entrepreneurs who are looking for guidance and support to make their ‘great idea’ a reality. In addition to reviewing the basic principles of [...]
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Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation (Coursera)

Jun 21st 2021
Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation (Coursera)
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Welcome! Partnering with Tech industry giants Curtis Carlson and Len Polizzotto, Northeastern University brings you “Value Creation: The Carlson-Polizzotto Method” a short-form course experience like no other. Building careers by solving for the value proposition - Curt and Len are responsible for driving the integration of the software technology [...]
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Trademark Law (Coursera)

Jun 21st 2021
Trademark Law (Coursera)
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The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the [...]
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Introduction to Intellectual Property (Coursera)

Jun 21st 2021
Introduction to Intellectual Property (Coursera)
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Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But [...]
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The Future of Payment Technologies (Coursera)

Discover the future of payment technology, from mobile payments to tokenization. In this course, you will learn new ways of making payments from consumer-to-business (C2B), from consumer-to-consumer (C2C), and from business-to-business (B2B).
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Strategic management: Be competitive (Coursera)

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including [...]
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Business Strategies for Emerging Markets (Coursera)

The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market. The students are going to improve their analyzing, decision making, and planning skills as well as the ability to recognize [...]
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Positioning: What you need for a successful Marketing Strategy (Coursera)

Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up [...]
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Business Model Innovation (Coursera)

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly [...]
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