Value Proposition

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The Strategist's Challenge (Coursera)

In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy [...]

Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women (Coursera)

Oct 10th 2022
Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women (Coursera)
Free Course
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Este curso online gratuito es uno de los 10 cursos disponibles en la colección Goldman Sachs 10,000 Women, diseñado para emprendedoras listas para llevar su negocio al siguiente nivel. Este curso te ayudará a desarrollar tus estrategias de marketing y a construir tu marca a medida que tu negocio [...]

Fundamentos del Marketing (Coursera)

Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas. [...]

Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs (Coursera)

Este curso online gratuito é um dos 10 cursos disponíveis na coleção 10,000 Women da Goldman Sachs, projetado para empreendedoras prontas para levar seus negócios para o próximo nível. Este curso lhe ajudará a desenvolver sua estratégia de marketing e construir sua marca à medida que sua empresa [...]

Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation (Coursera)

Oct 10th 2022
Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation (Coursera)
Course Auditing
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Welcome! Partnering with Tech industry giants Curtis Carlson and Len Polizzotto, Northeastern University brings you “Value Creation: The Carlson-Polizzotto Method” a short-form course experience like no other. Building careers by solving for the value proposition - Curt and Len are responsible for driving the integration of the software technology [...]

Trademark Law (Coursera)

Oct 10th 2022
Trademark Law (Coursera)
Course Auditing
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The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the [...]

Introduction to Intellectual Property (Coursera)

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But [...]

The Future of Payment Technologies (Coursera)

Discover the future of payment technology, from mobile payments to tokenization. In this course, you will learn new ways of making payments from consumer-to-business (C2B), from consumer-to-consumer (C2C), and from business-to-business (B2B).

Strategic management: Be competitive (Coursera)

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including [...]

Positioning: What you need for a successful Marketing Strategy (Coursera)

Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up [...]