Welcome! Partnering with Tech industry giants Curtis Carlson and Len Polizzotto, Northeastern University brings you “Value Creation: The Carlson-Polizzotto Method” a short-form course experience like no other. Building careers by solving for the value proposition - Curt and Len are responsible for driving the integration of the software technology behind Apple’s voice command intelligent assistant and creating the standard for high definition television - now known to billions today as Siri and HDTV.
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So why do more than 50 percent of businesses fail? It’s because they are not identifying what their customers value.
Watch Curt and Len coach 4 groups of professionals, each from distinctly different industries, tech, startup, education, and marketing, and learn alongside them as they use the Value Creation methodology to increase the power of their organization’s value proposition.
Evaluate the benefits of implementing a Value Creation practice that can impact your own strategic business initiatives so you can successfully create your business’ value proposition.
What You Will Learn
- Explain the importance of understanding customer needs.
- Describe how identifying key insights can improve a value proposition.
- Identify the benefits of iteration and the role feedback plays in order to improve.
Syllabus
WEEK 1
Value Creation
Follow the journey of entrepreneurs as they apply the value creation practice to their own work. You will walk away with a framework for creating a value proposition that you can apply to your current projects. The three sections of this course delve into the importance of understanding customer needs, the use of key insights to create a successful value proposition and the benefits of iteration and continuous feedback.
