Business Strategy

 

 


 

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E.g., 2017-09-22
E.g., 2017-09-22
E.g., 2017-09-22
Self Paced

Learn how the social, political, economic and institutional factors affect international business environments and global strategies.

Average: 7.1 (9 votes)
Sep 25th 2017

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this brand new course, four of Wharton’s top marketing professors will dive deeper into the key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few.

Average: 6.2 (11 votes)
Sep 25th 2017

In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).

Average: 4.6 (7 votes)

Sep 25th 2017

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity.

Average: 7 (3 votes)
Sep 25th 2017

El éxito en los negocios puede aumentar enormemente cuando se comprenden las características de emprendimiento claves y las soluciones basadas en las competencias. En este curso interactivo se brinda el conocimiento que los emprendedores potenciales necesitan para tener éxito en una oportunidad empresarial.

Average: 8.5 (2 votes)
Sep 25th 2017

Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists.

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Sep 25th 2017

Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy).

Average: 5.7 (7 votes)
Sep 25th 2017

This course seeks to help you understand the forces of globalization and how cross-cultural management and the relationship of a multinational organization to various host countries is becoming more and more critical in today’s global economy. This course begins with the discussion of these issues and global relationships and delves into a deeper understanding of business strategy in today’s global business marketplace.

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Sep 25th 2017

This course addresses this reality head-on, by examining the fundamental conditions that enable a firm to conceive, formulate, and sustain a superior strategic position. In particular, we will focus on introducing the key theories, concepts, models and approaches strategist may leverage to perform: 1. the analysis of the various external and environmental factors that impact the firm at a Business Strategy level, representing opportunities or threats; 2. the assessment of a company’s internal sources of competitive advantage or disadvantage at a Business Strategy level, embodied in its strengths and weaknesses; 3. the formulation and assessment of a Business Strategy to achieve and sustain competitive advantage at an industry level; 4. the creation and evaluation of a firm’s Business portfolio at a Corporate Strategy level.

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Sep 25th 2017

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.

Average: 5.2 (10 votes)
Self Paced

Identify and evaluate the best international business strategies using evidence-based management. Evidence-based global management explores how traditional management theory and concepts apply in the global context. The world around us has never felt so small. Modern telecommunications and affordable long distance travel have exposed people to different cultures, and created unprecedented opportunities for globally-minded organizations. However, the risks of globalization are enormous, and costly mistakes and failure are more common than success.

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Sep 18th 2017

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.

Average: 6.1 (12 votes)