Strategy

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Introduction to Connected Strategy (edX)

Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, we explore the impact of connected strategies as well as business opportunities associated with those strategies. In this course, you’ll learn how technology has enabled firms to [...]
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Introduction to Business Analytics and Information Economics Capstone (Coursera)

Apr 26th 2021
Introduction to Business Analytics and Information Economics Capstone (Coursera)
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Welcome to the Introduction to Business Analytics and Information Economics Capstone! I’m thrilled to have you enrolled in the course. This Capstone will enable you to put into practice some of the concepts you have studied previously about applying economic concepts to information, conceiving analytics hypotheses, valuing information assets, [...]
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Strategies for Converting and Retaining Customers Online (Coursera)

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. [...]
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Mergers and Acquisitions – The Relentless Pursuit of Synergy (Coursera)

The area of mergers and acquisitions (M&As) is special in finance. Incredible amounts of money are employed in such transactions. Deals draw a lot of public attention and dispute. Oftentimes, stories look more like fairy tales rather than financial reality. The key idea in any M&A transaction is to [...]
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Corporate Sustainability. Understanding and Seizing the Strategic Opportunity (Coursera)

In this course, thought leaders in a wide variety of management and economics fields illustrate how to assess and seize the opportunities offered by these global emergencies. They will offer new ways to understand the purpose and the logic of success of the business enterprise in this new context, [...]
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Mathematical Game Theory (Coursera)

Apr 26th 2021
Mathematical Game Theory (Coursera)
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Every day, almost every minute we make a choice. Right now you have made the choice to read this text instead of scrolling further. Choices can be insignificant: to go by tram or by bus, to take an umbrella or not. Sometimes they can be very significant and even [...]
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Blockchain in Financial Services: Strategic Action Plan (Coursera)

In this fourth and final course of the specialization, you will synthesize your learning into a Strategic Action Plan. The goals of this course are twofold: One, it’s for you to identify a specific need or problem within the financial services industry that can potentially be solved using blockchain [...]
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Industrial Organization: Strategy and Competition in Business (Coursera)

Industrial Organization is the area of economics that studies the markets as institutions, the state of competition and strategic interaction among firms, the industrial policy and the business decisions firms make within the market framework. The course looks at the markets from three different perspectives: the economic theory, the [...]
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Community Organizing for Social Justice (Coursera)

The course examines specific strategies for community organizing for social justice in a diverse, democratic society. It examines core concepts of social justice and practical steps for bringing people together to set goals and priorities, assess community assets and needs, develop action plans, and build support for implementation. [...]
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Sales Strategy (Coursera)

This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that [...]
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