Strategy

 

 


 

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E.g., 2016-12-05
E.g., 2016-12-05
E.g., 2016-12-05
Dec 5th 2016

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of a creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy.

Average: 5.6 (5 votes)
Dec 5th 2016

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.

Average: 8.5 (2 votes)
Dec 5th 2016

In this course you will learn how to use theories and methods to make predictions of the potential impact of new technology – in general, as well as for a specific application. This will prepare you for the changes that we are facing in society, and also help you take advantage of transformations which are driven by technology.

Average: 10 (1 vote)
Dec 5th 2016

This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company.

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Dec 5th 2016

In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).

Average: 3 (1 vote)
Dec 5th 2016

Todos negociamos diariamente. A nivel personal, negociamos con amigos, familia, propietarios, vendedores de autos y empleadores, entre otros. La negociación también es la clave del éxito comercial. Ninguna empresa puede sobrevivir sin contratos rentables. Dentro de una empresa, las habilidades de negociación lo pueden llevar a avanzar en su carrera.

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Dec 5th 2016

El Marketing Digital ha revolucionado la forma de hacer negocios, y ninguna corporación, empresa, emprendedor o profesional puede desconocer su importancia vital para lograr el éxito. Este curso proporciona al alumno el dominio de los criterios estratégicos, técnicas y herramientas propias de la disciplina.

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Dec 5th 2016

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.

Average: 3.6 (5 votes)
Dec 5th 2016

Empleados de todo nivel y con cargos de todo tipo pueden aplicar a diario el arte de negociar. Los alumnos adquieren una visión actual de las estrategias y tácticas de negociación, aprenden lo que significa negociar y se familiarizan con diversos tipos de negociaciones, como regateos a ultranza, gana-ganas, negociaciones en nombre de una organización y negociaciones a título individual.

Average: 8 (1 vote)
Dec 5th 2016

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement.

Average: 6 (12 votes)
Dec 5th 2016

Todos nós negociamos diariamente. No nível pessoal, negociamos com amigos, família, proprietários do imóvel em que moramos, vendedores de carro, funcionários, entre outros. A negociação também é a chave para o sucesso nos negócios. Nenhuma empresa consegue sobreviver sem contratos lucrativos. Dentro de uma empresa, as habilidades de negociação podem levar a avanços na carreira.

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Dec 5th 2016

Popularized by movies such as "A Beautiful Mind," game theory is the mathematical modeling of strategic interaction among rational (and irrational) agents. Beyond what we call `games' in common language, such as chess, poker, soccer, etc., it includes the modeling of conflict among nations, political campaigns, competition among firms, and trading behavior in markets such as the NYSE.

Average: 5 (3 votes)
Nov 28th 2016

Have you ever wondered how goods get delivered to us so quickly as soon as we order them? One word: Logistics! In this introductory Supply Chain Logistics course, I will take you on a journey to this fascinating backbone of global trade.

Average: 5.3 (3 votes)
Nov 28th 2016

Prominent business school researchers have identified a powerful model for making business decisions that is based on economics, law and ethics. The Three Pillar model in this course expands this model by adding strategy in place of economics. With this change, the model becomes a practical framework that you can use to make all types of decisions—business, leadership and personal.

Average: 8.5 (2 votes)
Nov 28th 2016

How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.

Average: 4.8 (4 votes)
Nov 28th 2016

This one-week course describes the process of analyzing data and how to manage that process. We describe the iterative nature of data analysis and the role of stating a sharp question, exploratory data analysis, inference, formal statistical modeling, interpretation, and communication. In addition, we will describe how to direct analytic activities within a team and to drive the data analysis process towards coherent and useful results.

Average: 6.5 (10 votes)
Nov 28th 2016

In seven brand new modules, you will learn necessary tools to examine complex competitive situations and find solutions for them. This course is designed for those who are eager to find out more about how companies choose strategies to obtain competitive advantage.

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Nov 28th 2016

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.

Average: 6.3 (11 votes)
Nov 28th 2016

En este cuarto y último curso estudiaremos y analizaremos las estrategias, herramientas y criterios para dar efectividad al proceso de las negociaciones. También se propondrá el empleo del concepto de áreas de efectividad y orientación a resultados, que facilitará la definición de objetivos específicos y cuantificables para planear estratégicamente nuestra negociación con el empleo del establecimiento de los máximos aceptables y mínimos que cada propuesta de solución presenta para un manejo efectivo de las concesiones, intercambios y toma de decisiones, con el fin de lograr acuerdos compartidos.

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Nov 28th 2016

Developed by David Owens at Vanderbilt University and customized for the cultural sector with National Arts Strategies, this course will help arts and culture leaders create an environment where new ideas are constantly created, shared, evaluated and the best ones are successfully put to work. One of the toughest challenges for any leader is getting traction for new ideas. Winning support can be a struggle. As a result, powerful new ideas often get stuck. This is especially true in the cultural sector. People involved in arts and culture often have little time and even less money for experimentation and risks. This course will help those in the performing arts, museums, zoos, libraries and other cultural organizations build environments where new management and program ideas flourish.

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