Strategy

 

 


 

Customize your search:

E.g., 2017-01-17
E.g., 2017-01-17
E.g., 2017-01-17
Jan 16th 2017

Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists.

No votes yet
Jan 16th 2017

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.

Average: 3.6 (7 votes)
Jan 16th 2017

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement.

Average: 6 (12 votes)
Jan 16th 2017

Empleados de todo nivel y con cargos de todo tipo pueden aplicar a diario el arte de negociar. Los alumnos adquieren una visión actual de las estrategias y tácticas de negociación, aprenden lo que significa negociar y se familiarizan con diversos tipos de negociaciones, como regateos a ultranza, gana-ganas, negociaciones en nombre de una organización y negociaciones a título individual.

Average: 8 (1 vote)
Jan 16th 2017

Todos nós negociamos diariamente. No nível pessoal, negociamos com amigos, família, proprietários do imóvel em que moramos, vendedores de carro, funcionários, entre outros. A negociação também é a chave para o sucesso nos negócios. Nenhuma empresa consegue sobreviver sem contratos lucrativos. Dentro de uma empresa, as habilidades de negociação podem levar a avanços na carreira.

No votes yet
Jan 16th 2017

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el desarrollo del plan de marketing, tendrás que responder a preguntas tales como: ¿Qué mix de marketing se ofrecerá y para quién? ¿Qué recursos de la empresa se necesitarán? ¿Qué resultados se esperan?

No votes yet
Jan 16th 2017

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of a creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy.

Average: 5.3 (6 votes)
Jan 16th 2017

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.

Average: 8.5 (2 votes)
Jan 16th 2017

Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.

Average: 8 (2 votes)
Jan 16th 2017

In this course you will learn how to use theories and methods to make predictions of the potential impact of new technology – in general, as well as for a specific application. This will prepare you for the changes that we are facing in society, and also help you take advantage of transformations which are driven by technology.

Average: 10 (1 vote)
Jan 16th 2017

This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company.

No votes yet
Jan 16th 2017

In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).

Average: 1.7 (3 votes)
Jan 16th 2017

Todos negociamos diariamente. A nivel personal, negociamos con amigos, familia, propietarios, vendedores de autos y empleadores, entre otros. La negociación también es la clave del éxito comercial. Ninguna empresa puede sobrevivir sin contratos rentables. Dentro de una empresa, las habilidades de negociación lo pueden llevar a avanzar en su carrera.

No votes yet
Jan 16th 2017

El Marketing Digital ha revolucionado la forma de hacer negocios, y ninguna corporación, empresa, emprendedor o profesional puede desconocer su importancia vital para lograr el éxito. Este curso proporciona al alumno el dominio de los criterios estratégicos, técnicas y herramientas propias de la disciplina.

No votes yet
Jan 9th 2017

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.

No votes yet
Jan 9th 2017

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

Average: 8.1 (11 votes)
Jan 9th 2017

In this course you will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in making these choices. In order to answer these questions, we will first develop a conceptual process model that links business models, external and internal contingencies, and organizational design. Second, we will focus on the fundamental principles of organization design and what alternative design choices are available for managers. Finally, we will apply these concepts and ideas to organizational situations to develop the critical insights and decision making skills to build effective organizations.

Average: 6.3 (3 votes)
Jan 9th 2017

This course gives you access to Odyssey 3.14 - an original approach developed to help you invent or reinvent a business model. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has been shown to be very effective. It is taught to top executives, entrepreneurs, and HEC students.

No votes yet
Jan 9th 2017

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things.

No votes yet
Jan 9th 2017

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest.

No votes yet

Pages