Strategy

 

 


 

Customize your search:

E.g., 2017-08-18
E.g., 2017-08-18
E.g., 2017-08-18
Aug 21st 2017

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers.

No votes yet
Aug 21st 2017

Como un mercadólogo, tenemos claro que nuestra función principal en las empresas es identificar las necesidades del mercado y con base en ellas establecer estrategias de compra – venta que causen impacto y satisfagan las necesidades de los consumidores. Éste es un reto importante, pero además de ser creativos en la definición de estas estrategias, tenemos que tener en cuenta el desarrollo que a través de los últimos años ha tenido el Internet y atrás de él las redes sociales.

Average: 8 (2 votes)
Aug 21st 2017

How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.

Average: 4.8 (4 votes)

Aug 21st 2017

This one-week course describes the process of analyzing data and how to manage that process. We describe the iterative nature of data analysis and the role of stating a sharp question, exploratory data analysis, inference, formal statistical modeling, interpretation, and communication. In addition, we will describe how to direct analytic activities within a team and to drive the data analysis process towards coherent and useful results.

Average: 6.3 (14 votes)
Aug 21st 2017

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.

Average: 6.1 (12 votes)
Aug 21st 2017

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things.

No votes yet

Aug 21st 2017

Even thoroughly developed business strategies may fail if not enough attention is paid to their implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed.

Average: 6.7 (3 votes)
Aug 21st 2017

Have you ever wondered how goods get delivered to us so quickly as soon as we order them? One word: Logistics! In this introductory Supply Chain Logistics course, I will take you on a journey to this fascinating backbone of global trade.

Average: 6 (5 votes)
Aug 21st 2017

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

Average: 7.9 (15 votes)
Aug 21st 2017

This course provides a brief introduction to game theory. Our main goal is to understand the basic ideas behind the key concepts in game theory, such as equilibrium, rationality, and cooperation. The course uses very little mathematics, and it is ideal for those who are looking for a conceptual introduction to game theory.

No votes yet
Aug 21st 2017

In this course you will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in making these choices. In order to answer these questions, we will first develop a conceptual process model that links business models, external and internal contingencies, and organizational design. Second, we will focus on the fundamental principles of organization design and what alternative design choices are available for managers. Finally, we will apply these concepts and ideas to organizational situations to develop the critical insights and decision making skills to build effective organizations.

Average: 7.4 (7 votes)

Aug 21st 2017

Transform a promising business opportunity into a venture concept proposal, and launch it as a business for real. Learn the key steps in the venture creation process, including marketing and fundraising. Sharpen your ‘entrepreneurial mindset.’

No votes yet