Strategy

 

 


 

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E.g., 2017-06-22
E.g., 2017-06-22
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Jun 28th 2017

This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in.

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Jun 26th 2017

This one-week course describes the process of analyzing data and how to manage that process. We describe the iterative nature of data analysis and the role of stating a sharp question, exploratory data analysis, inference, formal statistical modeling, interpretation, and communication. In addition, we will describe how to direct analytic activities within a team and to drive the data analysis process towards coherent and useful results.

Average: 6.3 (14 votes)
Jun 26th 2017

Over the past several decades, operations strategy has played an increasingly important role in business’ success. In this course, we will equip you with concepts and tools to build operations in a way that not only supports your competitive strategy, but also allows you to create new opportunities in the market place.

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Jun 26th 2017

Transform a promising business opportunity into a venture concept proposal, and launch it as a business for real. Learn the key steps in the venture creation process, including marketing and fundraising. Sharpen your ‘entrepreneurial mindset.’

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Jun 26th 2017

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.

Average: 6.1 (12 votes)
Jun 26th 2017

En este cuarto y último curso estudiaremos y analizaremos las estrategias, herramientas y criterios para dar efectividad al proceso de las negociaciones. También se propondrá el empleo del concepto de áreas de efectividad y orientación a resultados, que facilitará la definición de objetivos específicos y cuantificables para planear estratégicamente nuestra negociación con el empleo del establecimiento de los máximos aceptables y mínimos que cada propuesta de solución presenta para un manejo efectivo de las concesiones, intercambios y toma de decisiones, con el fin de lograr acuerdos compartidos.

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Jun 26th 2017

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.

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Jun 26th 2017

Learn how to develop a funding strategy for your business; explore different types of finance and learn when, and how, to use them. Every business needs cash to grow and develop. Some businesses are able to find enough cash from their own operations to take advantage of growth opportunities. Others might need to use external sources of finance, like a bank loan. How does a business make robust decisions about borrowing?

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Jun 26th 2017

Even thoroughly developed business strategies may fail if not enough attention is paid to their implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed.

Average: 6.7 (3 votes)
Jun 26th 2017

Como un mercadólogo, tenemos claro que nuestra función principal en las empresas es identificar las necesidades del mercado y con base en ellas establecer estrategias de compra – venta que causen impacto y satisfagan las necesidades de los consumidores. Éste es un reto importante, pero además de ser creativos en la definición de estas estrategias, tenemos que tener en cuenta el desarrollo que a través de los últimos años ha tenido el Internet y atrás de él las redes sociales.

Average: 8 (2 votes)
Jun 26th 2017

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

Average: 7.9 (15 votes)
Jun 26th 2017

In this course you will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in making these choices. In order to answer these questions, we will first develop a conceptual process model that links business models, external and internal contingencies, and organizational design. Second, we will focus on the fundamental principles of organization design and what alternative design choices are available for managers. Finally, we will apply these concepts and ideas to organizational situations to develop the critical insights and decision making skills to build effective organizations.

Average: 7.4 (7 votes)
Jun 26th 2017

This course gives you access to Odyssey 3.14 - an original approach developed to help you invent or reinvent a business model. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has been shown to be very effective. It is taught to top executives, entrepreneurs, and HEC students.

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Jun 26th 2017

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things.

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Jun 26th 2017

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest.

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Jun 26th 2017

¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio? Éstas y muchas más preguntas nos hacemos al ser parte de los consumidores que adquirimos un producto o servicio y que el medio por el cual nos enganchamos a él, fue una red social, pero también y principalmente como proveedor, nos interesa cómo sacar provecho de ellas para favorecer nuestro negocio.

Average: 6 (3 votes)
Jun 26th 2017

Have you ever wondered how goods get delivered to us so quickly as soon as we order them? One word: Logistics! In this introductory Supply Chain Logistics course, I will take you on a journey to this fascinating backbone of global trade.

Average: 6 (5 votes)
Jun 26th 2017

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers.

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Jun 26th 2017

Prominent business school researchers have identified a powerful model for making business decisions that is based on economics, law and ethics. The Three Pillar model in this course expands this model by adding strategy in place of economics. With this change, the model becomes a practical framework that you can use to make all types of decisions—business, leadership and personal.

Average: 8.5 (2 votes)
Jun 26th 2017

This course provides a brief introduction to game theory. Our main goal is to understand the basic ideas behind the key concepts in game theory, such as equilibrium, rationality, and cooperation. The course uses very little mathematics, and it is ideal for those who are looking for a conceptual introduction to game theory.

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