Marketing & Communication

 

 


 

Become a Digital Marketer in 2016 with Coursera.



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E.g., 2016-12-04
E.g., 2016-12-04
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Dec 11th 2016

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Average: 7 (35 votes)
Dec 6th 2016

¿Te interesa el patrocinio deportivo? ¿Quieres entender qué actores participan en el patrocinio deportivo? ¿Quieres saber qué tendencias y propuestas innovadoras están surgiendo en el mundo del patrocinio deportivo? ¿Te interesa aprender y conectar con sport lovers/estudiantes de todo el mundo?

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Dec 5th 2016

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

Average: 10 (1 vote)
Dec 5th 2016

What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strategies and tactics? In this course, you will learn what Public Relations is, what are some of the key growth areas in Public Relations, and the future of the practice.

Average: 6.7 (3 votes)
Dec 5th 2016

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners.

Average: 2.6 (8 votes)
Dec 5th 2016

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan.

Average: 8 (1 vote)
Dec 5th 2016

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results.

Average: 2.8 (5 votes)
Dec 5th 2016

El estudio de mercado nos ayuda a identificar y definir oportunidades y problemas de mercado, para generar y evaluar estrategias de promoción y venta de los productos y/o servicios de tu empresa o idea de negocio, y a su vez mejorar la relación que existe entre la empresa y sus clientes, consumidores, proveedores, etc.

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Dec 5th 2016

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Average: 8 (3 votes)
Dec 5th 2016

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

Average: 4 (6 votes)
Dec 5th 2016

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Average: 8.3 (3 votes)
Dec 5th 2016

Al finalizar este curso serás capaz de diseñar y ejecutar campañas para productos, servicios o iniciativas relacionadas con algún tema ambiental, así como también de crear propuestas de valor para cualquier producto o servicio con criterios de sostenibilidad ambiental, es decir, generando el mayor valor para la marca y el menor impacto posible en el entorno.

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Dec 5th 2016

Nowadays a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.

Average: 3.6 (9 votes)
Dec 5th 2016

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

No votes yet
Dec 5th 2016

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Average: 1 (1 vote)
Dec 5th 2016

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.

No votes yet
Dec 5th 2016

¿Cuál es su grado de familiaridad con una campaña de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y utilícelo para dar un impulso a su producto o servicio.

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Dec 5th 2016

El Marketing Digital ha revolucionado la forma de hacer negocios, y ninguna corporación, empresa, emprendedor o profesional puede desconocer su importancia vital para lograr el éxito. Este curso proporciona al alumno el dominio de los criterios estratégicos, técnicas y herramientas propias de la disciplina.

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Dec 5th 2016

The first course in this specialization is separated into two main sections and provides you with the perfect start for your marketing journey. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.

Average: 9 (1 vote)
Dec 5th 2016

Organizations large and small are inundated with data about consumer choices. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. This course gives you the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

Average: 1 (1 vote)

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