Social Media Advertising

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Facebook, Instagram, and Snapchat Marketing (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active [...]
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Social Media and Social Content Strategy (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. [...]
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Fundamentals of Social Media Advertising (Coursera)

Nov 1st 2021
Fundamentals of Social Media Advertising (Coursera)
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This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how [...]
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Nov 1st 2021
Course Auditing
41.00 EUR/month

Introduction to the Digital Advertising Landscape (Coursera)

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to [...]
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Social Media Advertising (Coursera)

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This [...]
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Facebook Marketing: Organic Reach and Paid Advertising (FutureLearn)

Oct 25th 2021
Facebook Marketing: Organic Reach and Paid Advertising (FutureLearn)
Course Auditing
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Learn the essential knowledge, skills, tactics, and strategies for effective free and paid Facebook marketing. Create effective free and paid Facebook marketing that engages your audience. Facebook, with over 2.1 billion users worldwide, provides enormous marketing opportunities for businesses. It can help build relationships, attract new customers, and generate [...]
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E-Commerce Estratégico (edX)

Aprende las estrategias fundamentales para guiar a tu negocio al uso de las herramientas de e-commerce y potencializa tus ventas a través del comercio electrónico. Los dispositivos tecnológicos y el uso de herramientas digitales están llegando a niveles de democratización cada vez más altos. Algunas de las razones las [...]
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Publicidad con Facebook (Coursera)

Oct 25th 2021
Publicidad con Facebook (Coursera)
Course Auditing
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Con este curso, te convertirás en experto en el Administrador de anuncios de Facebook. Aprende a estructurar campañas en el administrador de anuncios; para ello, selecciona un objetivo del anuncio, un público objetivo, un presupuesto y las ubicaciones que se ajusten a tus propias metas. Aprende a crear y [...]
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Medir y optimizar campañas de marketing en redes sociales (Coursera)

Oct 25th 2021
Medir y optimizar campañas de marketing en redes sociales (Coursera)
Course Auditing
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Este curso te proporcionará las habilidades para optimizar tus acciones de marketing en redes sociales. Aprende a evaluar e interpretar los resultados de tus campañas publicitarias. Aprende a evaluar la efectividad de la publicidad a través de estudios de mejora y optimiza tus campañas con pruebas divididas. Comprende cómo [...]
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Fundamentos de la publicidad en redes sociales (Coursera)

Oct 25th 2021
Fundamentos de la publicidad en redes sociales (Coursera)
Course Auditing
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Este curso examina en profundidad la publicidad paga en las redes sociales. Aprende a desarrollar anuncios efectivos para comenzar a anunciar en plataformas como Instagram y Facebook. Aprende a capturar la esencia de una campaña publicitaria en un brief creativo para trabajar con los equipos de diseño, y comprende [...]
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