E-Commerce

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Foundations of Digital Marketing and E-commerce (Coursera)

Jun 27th 2022
Foundations of Digital Marketing and E-commerce (Coursera)
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This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through [...]

Make the Sale: Build, Launch, and Manage E-commerce Stores (Coursera)

Jun 27th 2022
Make the Sale: Build, Launch, and Manage E-commerce Stores (Coursera)
Course Auditing
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Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock [...]

Satisfaction Guaranteed: Develop Customer Loyalty Online (Coursera)

Jun 27th 2022
Satisfaction Guaranteed: Develop Customer Loyalty Online (Coursera)
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You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end [...]

Digital Marketing for E-commerce (Coursera)

Jun 27th 2022
Digital Marketing for E-commerce (Coursera)
Course Auditing
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El curso de Digital Marketing for E-commerce te permitirá conocer las claves principales para desarrollar una estrategia de marketing digital aplicada a tu proyecto online. De esta forma podrás generar mayor visibilidad a tu propuesta y conseguir mejores resultados. El objetivo del curso es brindarte las nociones básicas para [...]

E-commerce Academy (Coursera)

Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios. A lo largo de las cuatro semanas, analizaremos las características de las tiendas virtuales y qué aspectos debemos tener [...]

Fashion Retail Transformation (Coursera)

In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how [...]

Digital Channel Planning and E-Commerce Strategy (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online [...]

E-Business: Negocios Online (Coursera)

Jun 20th 2022
E-Business: Negocios Online (Coursera)
Course Auditing
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El mayor servicio de transporte urbano del mundo no tiene ni un solo auto. El mayor servicio de alojamiento del mundo no tiene ni una sola habitación. La tienda de comercio más grande del mundo no tiene ni un local, y ni siquiera depósito. Uber, AirB&B y Alibaba son [...]

Buyer Behaviour and Analysis (edX)

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about [...]

Logística Ecommerce y Ultima Milla (edX)

Self Paced
Logística Ecommerce y Ultima Milla (edX)
Course Auditing
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Una alta demanda del consumidor en los canales ecommerce hace que la logística de entrega en la puerta de su casa se convierta en un factor muy importante para lograr una alta satisfacción y posible recompra.