E-Commerce

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Foundations of Retail Media (Coursera)

Jul 1st 2024
Foundations of Retail Media (Coursera)
Course Auditing
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Effort
Languages
This course is targeted towards digital marketers, advertising professionals, business owners, marketing students, freelancers, and third-party businesses seeking a comprehensive understanding of retail media and digital advertising. As online shopping has grown in popularity with consumers, retail media has become more popular with brands. The term retail media refers [...]

How Technology Will Shape Marketing with Jagdish Sheth (Coursera)

This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with [...]

Advertising and E-commerce on TikTok (Coursera)

Jun 24th 2024
Advertising and E-commerce on TikTok (Coursera)
Course Auditing
Categories
Effort
Languages
This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok [...]
Jun 24th 2024
Course Auditing
74.00 EUR/month

Foundations of Digital Marketing and E-commerce (Coursera)

Jun 24th 2024
Foundations of Digital Marketing and E-commerce (Coursera)
Course Auditing
Categories
Effort
Languages
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through [...]

Make the Sale: Build, Launch, and Manage E-commerce Stores (Coursera)

Jun 24th 2024
Make the Sale: Build, Launch, and Manage E-commerce Stores (Coursera)
Course Auditing
Categories
Effort
Languages
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock [...]

Satisfaction Guaranteed: Develop Customer Loyalty Online (Coursera)

Jun 24th 2024
Satisfaction Guaranteed: Develop Customer Loyalty Online (Coursera)
Course Auditing
Categories
Effort
Languages
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end [...]

Digital Marketing for E-commerce (Coursera)

Jun 24th 2024
Digital Marketing for E-commerce (Coursera)
Course Auditing
Categories
Effort
Languages
El curso de Digital Marketing for E-commerce te permitirá conocer las claves principales para desarrollar una estrategia de marketing digital aplicada a tu proyecto online. De esta forma podrás generar mayor visibilidad a tu propuesta y conseguir mejores resultados. El objetivo del curso es brindarte las nociones básicas para [...]

E-commerce Academy (Coursera)

Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios. A lo largo de las cuatro semanas, analizaremos las características de las tiendas virtuales y qué aspectos debemos tener [...]

Fashion Retail Transformation (Coursera)

In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how [...]

Digital Channel Planning and E-Commerce Strategy (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online [...]