Market Analysis

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Regression Modeling for Marketers (Coursera)

"Regression Modeling for Marketers" is a specialized course designed to elevate marketing professionals' analytical skills. Focusing on regression analysis, the course enables learners to quantify, explain, and predict marketing outcomes using both simple and multiple linear regression models. This course stands out by not only teaching the creation and [...]

As Competências do Especialista no Sucesso do Cliente (Coursera)

Nossas boas-vindas ao Curso As Competências do Especialista no Sucesso do Cliente. Neste curso, você aprenderá que o papel de Especialista no Sucesso do Cliente (Customer Success – CS) é multidisciplinar. É preciso entender a fundo o relacionamento com clientes, entender e gerenciar objetivos de negócio, estabelecer o relacionamento [...]

Developing Innovative Ideas for Product Leaders (Coursera)

For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product [...]

Market Research and Analysis for Tech Industries (Coursera)

Developing a revolutionary design or product or software often becomes an all-consuming pursuit in industry. Yet, many gifted engineers and technologists are eventually bewildered to discover, only too late, that their innovative product is wholly insufficient. A great design accomplishes nothing if it fails to address critical needs and [...]

Advertising and E-commerce on TikTok (Coursera)

Jul 8th 2024
Advertising and E-commerce on TikTok (Coursera)
Course Auditing
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This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok [...]
Jul 8th 2024
Course Auditing
74.00 EUR/month

Impact from Digital Transformation: Full course (Coursera)

Jul 8th 2024
Impact from Digital Transformation: Full course (Coursera)
Course Auditing
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Effort
Languages
This course is about what you can do when everything around you seems to be moving due to digital change. It is about how to handle the disruptive process that tends to unfold in industry nowadays due to digitalisation. The way to handle this is what is here referred [...]

Impact from digital transformation: A Nano course (Coursera)

Jul 8th 2024
Impact from digital transformation: A Nano course (Coursera)
Course Auditing
Categories
Effort
Languages
You believe that a lot of industries will fundamentally change due to digital power the upcoming 5 to 10 years? You believe that what often today have been called "disruption" might happen to an industry of your specific interest? You believe in the value of becoming able to predict [...]
Jul 8th 2024
Course Auditing
42.00 EUR

Social Impact Strategy: Tools for Entrepreneurs and Innovators (Coursera)

This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who [...]

Competitive Strategy (Coursera)

Jun 24th 2024
 Competitive Strategy (Coursera)
Course Auditing
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“Why do some companies outperform others?” That question is particularly important to ask in industries which are fiercely competitive like the tech sector. Companies competing in these industries find it difficult to achieve competitive advantage and sustain it over the longer run. In this course, you will learn about [...]

Foundations of Marketing Practice for Non-Majors (Coursera)

This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities [...]