Marketing

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about [...]

Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of [...]

A toolbox for building a technology startup from idea to execution. Are you an entrepreneur, or do you have a passion for building your own technology startup? This course will help and encourage you to start a successful technology-based venture. If you always wanted to become an entrepreneur, or [...]

Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding.

Conoce los conceptos fundamentales y las herramientas del marketing para diseñar una estrategia de servicio enfocada en el consumidor. En este curso conocerás el proceso de la mercadotecnia y aprenderás a aplicarlo para crear valor para los clientes a través de los servicios. Te presentamos un marco de referencia [...]

Conoce los conceptos fundamentales del marketing como disciplina estratégica para el éxito de los negocios. En este curso conocerás la naturaleza de la mercadotecnia y su valor estratégico para los negocios al crear valor para los clientes. Al destacar algunos de los desafíos distintivos, te presentamos un marco de [...]

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data [...]

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners [...]