Marketing

 

 


 

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E.g., 2017-06-25
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Jul 3rd 2017

Learn how to develop, manage and protect a company’s online reputation through social media including Facebook and Twitter. In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.

Average: 8.3 (4 votes)
Jul 3rd 2017

Learn more about the evolving, dynamic, and fastest growing segment of the advertising industry. Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. We’ll cover the key players, as well as the multitude of different creative formats and executions and how those ads are delivered and tracked.
Find out about the major digital platforms, including search, social, and mobile, in terms of each marketplace, the key players, and marketing opportunities.

Average: 7.5 (17 votes)
Jul 3rd 2017

Learn how you can predict customer demand and preferences by using the data that is all around you. In a digital world, data has gone ‘big’ – ushering in the age of the zettabyte. This subject shows you how big data equals business opportunity. Find out what ‘big data’ means and where it comes from – including ordinary transactions and social interactions. See how smart businesses use data to target their offerings and get ahead of market trends. Consider how marketing data can be based on false assumptions such as the ‘last click myth’.

Average: 7.7 (7 votes)
Jun 26th 2017

El primer curso de este especialización consta de dos bloques que te proveerán de los conocimientos necesarios para comenzar tu trayectoria en Marketing.

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Jun 26th 2017

En este curso de Google Adwords, aprenderás sobre los conceptos fundamentales y técnicas avanzadas de la publicidad en Google. Con estos, serás capaz de crear, publicar y optimizar correctamente campañas para promocionar las marcas, productos o servicios que desee en una de las herramientas publicitarias más poderosas del mundo. El curso profundiza tanto en la red de Búsqueda como la red de Display, detallando sus aspectos teóricos y prácticos desde la propia herramienta.

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Jun 26th 2017

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions.

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Jun 26th 2017

An introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) this course forces you to strategically analyze your product or service.

Average: 4.8 (6 votes)
Jun 26th 2017

Aprende las bases de Marketing llegando al fondo de toma de decisiones del cliente. Después de completar con éxito este curso, puedes aplicar estas habilidades en un reto empresarial de la vida real como parte de la Programa Especializadode Fundamentos de Negocios de Wharton.

Average: 7 (2 votes)
Jun 26th 2017

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing.

Average: 7.6 (11 votes)
Jun 26th 2017

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.

Average: 9 (5 votes)
Jun 26th 2017

If you want to earn money and be able to pay all the salaries you and your employees desperately need.
If so: Is there anything else but sales and marketing? This is also the reason why we will start of in a situation “as if” you did start up the sales process in a new company where no previous customers did exist. Gradually your sales efforts bare fruit, you get customers and market expansion becomes important to be able to handle. The course begins in the art of cold calling and analyzing the customers, then gradually move over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion.

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Jun 26th 2017

La fijación de precios es una de las decisiones de marketing más importantes, pero menos entendidas. Aprenda y practique conceptos y técnicas, y conozca las últimas reflexiones en materia de evaluación y formulación de estrategias de fijación de precios. Analice el modo en que las empresas tratan de captar valor, además de beneficios, en los ingresos que obtienen.

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Jun 26th 2017

Uncover new perspectives on the role and behaviour of your customers. No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.

Average: 1 (2 votes)
Jun 26th 2017

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners.

Average: 3.3 (10 votes)
Jun 26th 2017

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Average: 2.7 (3 votes)
Jun 26th 2017

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly.

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Jun 26th 2017

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

Average: 5.5 (2 votes)
Jun 26th 2017

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world.

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Jun 26th 2017

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

Average: 5.5 (2 votes)
Jun 26th 2017

Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up with a clear Positioning upon which we build our Marketing Plan.

Average: 8 (1 vote)

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