Marketing

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Online Marketing Strategies (edX)

Aug 16th 2021
Online Marketing Strategies (edX)
Course Auditing
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Effort
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Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of [...]
10
Average: 10 ( 4 votes )

Fundamentals of Artisan Business Development (edX)

Self Paced
Fundamentals of Artisan Business Development (edX)
Course Auditing
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The course includes fundamental knowledge and skills an artisan needs to convert its craftsmanship from an amateur to business level. This course was delivered in the framework of the My Armenia Program of Smithsonian Institution between 2016-2020.
0
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Leadership Through Marketing (Coursera)

Jul 4th 2021
Leadership Through Marketing (Coursera)
Course Auditing
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The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how [...]
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Applying Data Analytics in Marketing (Coursera)

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in [...]
1
Average: 1 ( 3 votes )

Facebook, Instagram, and Snapchat Marketing (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active [...]
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Twitter, LinkedIn, and YouTube Marketing (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 [...]
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The Neuromarketing Toolbox (Coursera)

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended [...]
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Native Advertising (Coursera)

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form [...]
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Search Advertising (Coursera)

Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they [...]
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Customer Insights: Quantitative Techniques (Coursera)

This course will highlight the potential of quantitative marketing research for assessing new product opportunities. In addition to focusing on the skills and practices for a successful New Product Development (NPD), the course will illustrate the multi-faceted challenges of NPD using authentic business situations. [...]
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