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Jan 23rd 2017

You pick up your iPhone while waiting in line at a coffee shop. You google a not-so-famous actor, get linked to a Wikipedia entry listing his recent movies and popular YouTube clips of several of them. You check out user reviews on Amazon and pick one, download that movie on BitTorrent or stream that in Netflix. But suddenly the WiFi logo on your phone is gone and you're on 3G.

Average: 7 (3 votes)
Jan 23rd 2017

Este curso é oferecido pelo Google em parceria com a Fundação Lemann e a Foreducation, e tem como objetivo apresentar a educadores possibilidades de uso das tecnologias do Google para aumentar a eficiência, a inovação e a personalização do ensino.

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Jan 23rd 2017

What makes WiFi faster at home than at a coffee shop? How does Google order its search results from the trillions of webpages on the Internet? Why does Verizon charge $15 for every GB of data we use? Is it really true that we are connected in six social steps or less? These are just a few of the many intriguing questions we can ask about the social and technical networks that form integral parts of our daily lives. This course is about exploring the answers, using a language that anyone can understand.

Average: 10 (2 votes)
Jan 23rd 2017

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.

Average: 1 (1 vote)
Jan 16th 2017

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this brand new course, four of Wharton’s top marketing professors will dive deeper into the key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few.

Average: 5.9 (9 votes)
Jan 9th 2017

En este curso de Google Adwords, aprenderás sobre los conceptos fundamentales y técnicas avanzadas de la publicidad en Google. Con estos, serás capaz de crear, publicar y optimizar correctamente campañas para promocionar las marcas, productos o servicios que desee en una de las herramientas publicitarias más poderosas del mundo. El curso profundiza tanto en la red de Búsqueda como la red de Display, detallando sus aspectos teóricos y prácticos desde la propia herramienta.

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Jan 2nd 2017

This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution. Technology also matters in countless other ways as it often establishes the framework in which governments interact with their citizens, both in allowing speech and blocking it and in establishing exactly what the boundaries are between private life and the government. And technology itself is powerfully shaped by the laws that apply in areas as diverse as copyright, antitrust, patents, privacy, speech law and the regulation of networks.

Average: 6.5 (10 votes)
Nov 28th 2016

Domina los fundamentos básicos del SEO (Search Engine Optimization). 2016 ha sido un año de grandes cambios en el algoritmo de Google. Aprende qué hay detrás de una buena estrategia SEO actual, incluyendo el keyword planning, la optimización del contenido, el link building, los marcadores semánticos, el SEO para Ecommerce, la búsqueda local y la estrategia para móviles.

Average: 7 (2 votes)
Self Paced

Google Analytics is the most important tool for Digital marketers. Everything from how to setup your account to maximize your results, to what are the most important reports to pay attention to, and a number of advanced tactics as well. If you’re interested in Google Analytics you won’t want to miss this course. This is a free course with a MOOC List coupon.

Average: 9.5 (2 votes)
May 9th 2016

Curso orientado a entregar herramientas para mejorar la búsqueda y selección de la información en la web ante el fenómeno, cada vez más extendido, de la infoxicación de información en la red. Contar con herramientas y habilidades para mejorar la forma de recolectar y seleccionar fuentes de información se hace cada vez de mayor importancia.

Average: 9 (1 vote)
Self Paced

Nel filmato dimostrativo inizierai a comprendere quale sia la straordinaria utilità di Google Analytics per chi lavora con i siti web: un vero e proprio “assaggio” della qualità del percorso formativo Master University, sempre accessibile, da qualsiasi dispositivo!

Average: 5.8 (4 votes)
Self Paced

Aprenda a utilizar o Google AdWords, uma das principais ferramentas de marketing digital. Você aprenderá como utilizar as ferramentas de publicidade do Google para alavancar seus resultados e criar sua própria estratégia de divulgação on-line.

Average: 10 (1 vote)
Oct 6th 2014

Few people who “just Google it” to find an answer to their every question understand just what the company does (and why). Through this course, you'll join the minority that really gets it.

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No sessions available

Most people THINK they know how to use many of Google's free tools, but they actually only use a small portion of what's possible.

Average: 2.3 (3 votes)
Self Paced Course - Start anytime

This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.

Average: 10 (2 votes)
Self Paced

Register now to sharpen your research skills and strengthen your use of advanced Google search techniques to answer complex questions.

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Self Paced

As you go through the course, you will hear about a variety of ways to use Google to find information.

Average: 5.8 (4 votes)