By the end of this course, you’ll understand how data is used to describe, explain, and predict customer behavior; best practices for using this data to prescribe more effective business strategies; and how successful companies are currently using such data to meet (and shape) customer needs, and to increase their bottom line in the process. This course has been designed to help you make better business decisions about emerging data structures, so that you can apply what you’ve learned to your own company or business today.
Customer Analytics is course 1 of 5 in the Business Analytics Specialisation.
This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.
Week 1: Introduction to Customer Analytics
Week 2: Descriptive Analytics
Week 3: Predictive Analytics
Week 4: Prescriptive Analytics
Week 5: Application/Case Studies