Ron Berman

Professor Ron Berman is an assistant professor of marketing at the Wharton School. He focuses his research on online marketing, marketing analytics and the marketing actions of startup firms. His recent research looks at how advertisers incorrectly attribute sales to online advertising which results in suboptimal campaigns, and how search engine optimization (SEO) may improve search engine results contrary to common belief. Ron’s previous experience includes working on Internet and Media investments as a venture capitalist at Carmel Ventures, and developing software for the IDF. Currently Ron mentors startups at the UpWest Labs accelerator and spends time meeting and advising young entrepreneurs.

Apr 15th 2024

Course Auditing

Coursera

University of Pennsylvania

Categories

Statistics & Data Analysis

Effort

Languages

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to [...]

Business Analytics Specialization

Business Analytics

Customer Analytics

Data

Descriptive Analytics

Predictive Analytics

Prescriptive Analytics