Professor Ron Berman is an assistant professor of marketing at the Wharton School. He focuses his research on online marketing, marketing analytics and the marketing actions of startup firms. His recent research looks at how advertisers incorrectly attribute sales to online advertising which results in suboptimal campaigns, and how search engine optimization (SEO) may improve search engine results contrary to common belief. Ron’s previous experience includes working on Internet and Media investments as a venture capitalist at Carmel Ventures, and developing software for the IDF. Currently Ron mentors startups at the UpWest Labs accelerator and spends time meeting and advising young entrepreneurs.
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Discover the art and science of understanding customer behavior through data with Customer Analytics. This course, led by Wharton’s leading marketing experts, explores the use of analytics in describing past behaviors, predicting future trends, and prescribing new strategies based on real-world examples from industry giants like Amazon, Google, and Starbucks.