Business Analytics

 

 


 

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E.g., 2016-12-03
E.g., 2016-12-03
E.g., 2016-12-03
Dec 5th 2016

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this brand new course, four of Wharton’s top marketing professors will dive deeper into the key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few.

Average: 5.6 (8 votes)
Dec 5th 2016

You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. With this course, you’ll have a first overview on Strategic Business Analytics topics. We’ll discuss a wide variety of applications of Business Analytics.

Average: 8.5 (2 votes)
Dec 5th 2016

El Marketing Digital ha revolucionado la forma de hacer negocios, y ninguna corporación, empresa, emprendedor o profesional puede desconocer su importancia vital para lograr el éxito. Este curso proporciona al alumno el dominio de los criterios estratégicos, técnicas y herramientas propias de la disciplina.

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Dec 5th 2016

In this course you will learn how to create models for decision making. We will start with cluster analysis, a technique for data reduction that is very useful in market segmentation. You will then learn the basics of Monte Carlo simulation that will help you model the uncertainty that is prevalent in many business decisions.

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Dec 5th 2016

People analytics is a data-driven approach to managing people at work. For the first time in history, business leaders can make decisions about their people based on deep analysis of data rather than the traditional methods of personal relationships, decision making based on experience, and risk avoidance. In this brand new course, three of Wharton’s top professors, all pioneers in the field of people analytics, will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies. They’ll explain how data and sophisticated analysis is brought to bear on people-related issues, such as recruiting, performance evaluation, leadership, hiring and promotion, job design, compensation, and collaboration.

Average: 6 (6 votes)
Nov 28th 2016

You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R.

Average: 7 (1 vote)
Nov 28th 2016

This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects.

Average: 8 (1 vote)
Nov 28th 2016

This course is designed to impact the way you think about transforming data into better decisions. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. The course on operations analytics, taught by three of Wharton’s leading experts, focuses on how the data can be used to profitably match supply with demand in various business settings. In this course, you will learn how to model future demand uncertainties, how to predict the outcomes of competing policy choices and how to choose the best course of action in the face of risk. The course will introduce frameworks and ideas that provide insights into a spectrum of real-world business challenges, will teach you methods and software available for tackling these challenges quantitatively as well as the issues involved in gathering the relevant data.

Average: 10 (2 votes)
Nov 28th 2016

Accounting Analytics explores how financial statement data and non-financial metrics can be linked to financial performance. In this course, taught by Wharton’s acclaimed accounting professors, you’ll learn how data is used to assess what drives financial performance and to forecast future financial scenarios. While many accounting and financial organizations deliver data, accounting analytics deploys that data to deliver insight, and this course will explore the many areas in which accounting data provides insight into other business areas including consumer behavior predictions, corporate strategy, risk management, optimization, and more.

Average: 6.8 (11 votes)
Oct 17th 2016

Learn a scientific and practical approach for creating and evaluating forecasting solutions. Companies, governments and other organizations now collect and analyze huge amounts of data about suppliers, clients, employees, citizens, transactions, and much more. There are a number of ways organizations can use this data. Business analytics uses this data to make better decisions and forecasting is an arm of this predictive analytics. Forecasting especially can provide a powerful toolkit for analyzing time series data.

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Sep 27th 2016

Learn effective strategies and methods for interpreting analytics and communicating insights to business audiences. Data flows everywhere today, but consuming and communicating the essence of these signals is no easy task. Business executives want to hear findings as efficiently as possible. Business managers would like an engaging dialogue with data, but turn data aside if the burden of knowledge is too great. Results really matter. A proven framework and method for interpreting and communicating data insights is necessary when the going gets tough.

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Sep 6th 2016

Learn how to use optimization methodologies and modeling approaches to effectively analyze data. Optimization is the search for the best and most effective solution. In this mathematics course, we will examine optimization through a Business Analytics lens. You will be introduced to the to the theory, algorithms, and applications of optimization.

Average: 9 (1 vote)
Self-Paced until 26 Aug 2016

A self-managed MOOC where you organize your own study schedule and learning journey (through the content provided). The amount of data generated by the information society is growing day by day, and will continue to grow thanks to the explosion of social networks, the smarts cities, the big data, mobile devices, sensors, etc. This exponential increase in the volume of data that are generated makes it imperative the use of systems that are capable of analysing and turn them into useful information. For this reason, our society, our businesses and institutions need intelligence at the moment to integrate within their organizational processes and decision, and this involves integrating tools of business analytics or smart data. This course provides an introduction to these tools of business intelligence, the associated main methodologies and current trends within this area.

Average: 9.5 (2 votes)