Analytics

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how [...]

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in [...]

By the end of this course, learners are prepared to identify and test the best solutions for improving performance and integrating concepts from operational excellence methodologies for optimum data-driven decision making. The course begins with a focus on deciphering the root cause of problems through a variety of tools [...]

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX [...]

This course is intended for business and technical professionals involved in strategic decision-making focused on bringing AI into their enterprises. Through the use of a conceptual model called “The AI Ladder”, participants in this course will learn the requirements, terms and concepts associated with successfully developing and deploying AI [...]

HI-FIVE (Health Informatics For Innovation, Value & Enrichment) Training is an approximately 10-hour online course designed by Columbia University in 2016, with sponsorship from the Office of the National Coordinator for Health Information Technology (ONC). The training is role-based and uses case scenarios. No additional hardware or software [...]

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social [...]