Business Marketing

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Applying Data Analytics in Marketing (Coursera) Coursera
University of Illinois at Urbana-Champaign

Applying Data Analytics in Marketing (Coursera)

Management & Leadership Business

Discover the transformative impact of data analytics on modern marketing strategies in this insightful online course. Designed for business professionals seeking to leverage data-driven insights, 'Applying Data Analytics in Marketing' equips you with the essential skills needed to navigate the complex digital landscape and make informed decisions that drive growth and success.

Jul 11th 2026
4 Weeks
Business Marketing Analytics
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Pricing Strategy (Coursera) Coursera
IE Business School

Pricing Strategy (Coursera)

Management & Leadership Marketing & Communication

Discover the secrets behind successful pricing with our Pricing Strategy course. Whether you're looking to enhance your own product offerings or contribute to your company's strategy, this course will equip you with essential skills in assessing and formulating effective pricing models. Dive into concepts, techniques, and the latest thinking on capturing value and profits.

Jul 6th 2026
4 Weeks
Marketing Psychology Pricing
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Channel Management and Retailing (Coursera) Coursera
IE Business School

Channel Management and Retailing (Coursera)

Management & Leadership Marketing & Communication

Discover how effective channel management and retailing can transform your business in this insightful online course. Explore essential topics like company profile, portfolio structure, price positioning, and more to develop a robust distribution strategy that drives long-term success for your products.

Jul 6th 2026
4 Weeks
Supply Chain Marketing Mix Channel Management
Details
Optimizing a Website for Search (Coursera) Coursera
University of California, Davis

Optimizing a Website for Search (Coursera)

Management & Leadership Marketing & Communication

Discover how to transform your website into a powerful magnet for potential customers by mastering the art of Search Engine Optimization (SEO). This course will guide you through every step necessary to optimize your site for better search engine rankings, ensuring that your content is easily discoverable by users searching for products or services similar to yours. From conducting an initial SEO audit to presenting compelling reports and recommendations, this course equips you with the skills needed to drive organic traffic and increase conversions.

Jul 6th 2026
4 Weeks
Marketing Search SEO
Details
Forecasting Models for Marketing Decisions (Coursera) Coursera
Emory University

Forecasting Models for Marketing Decisions (Coursera)

Management & Leadership Marketing & Communication

Unlock the secrets to successful marketing with our 'Forecasting Models for Marketing Decisions' course. Gain expertise in creating precise forecasting models, essential for inventory management, product planning, and strategic decision-making. Learn how to harness the power of Excel to predict future customer trends and optimize your marketing efforts.

Jul 6th 2026
4 Weeks
Marketing Excel Microsoft Excel
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Cost and Economics in Pricing Strategy (Coursera) Coursera
University of Virginia,Boston Consulting Group - BCG

Cost and Economics in Pricing Strategy (Coursera)

Marketing & Communication Business

Maximize your profits by mastering the art of pricing. This online course from Coursera, Cost and Economics in Pricing Strategy, teaches you how to set prices that optimize revenue through an understanding of cost-based economics. Taught by top-ranked Darden School of Business faculty and global pricing experts from Boston Consulting Group.

Jul 6th 2026
4 Weeks
Business Marketing Economics
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Doing Business in China Capstone (Coursera) Coursera
The Chinese University of Hong Kong

Doing Business in China Capstone (Coursera)

Business

Embark on a comprehensive journey into the complexities of doing business in China with this capstone course from Coursera. Designed for those who have completed foundational courses in international business, this program challenges you to apply your skills to a real-world scenario involving the introduction of an overseas product into the Chinese market. As a consultant for a well-established 'HON / wellness' company, you'll navigate through the intricacies of cultural adaptation, market research, and strategic planning to successfully bring a new product to China.

Jul 6th 2026
4 Weeks
Business China Business Strategy
Details
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