Business Marketing

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Transferencia tecnológica: De la investigación al mercado. (Coursera)

Este MOOC fue desarrollado para fortalecer las capacidades de gestión de la transferencia tecnológica de académicos e investigadores de las diferentes disciplinas, gestores tecnológicos y estudiantes de postgrado. Pretende ser un apoyo para todos aquellos que quieran que sus resultados de investigación se conviertan en productos o servicios que [...]

Medir e otimizar campanhas de marketing de mídias sociais (Coursera)

Este curso fornece as habilidades para otimizar seus esforços de marketing de mídias sociais. Aprenda a avaliar e interpretar os resultados de suas campanhas publicitárias. Saiba como avaliar a eficácia da publicidade por meio de estudos de aumento e otimizar suas campanhas com testes de divisão. Entenda como a [...]

Organic Marketing: Facebook Groups For Small Businesses (Coursera)

In this project, the learner will build a client profile, master Facebook groups netiquette, and utilize them as a Marketing tool. We will learn how to generate clients using a free organic method without paid advertising. By the end of this project we will construct a step [...]

Create a Storyboard using Canva (Coursera)

By the end of this project, you will learn how to create a storyboard from scratch using the free version of Canva. Storyboards are sequential breakdowns of each shot for a visual presentation. A visual presentation can include animation, live-action video, sales and marketing pitches. We can use [...]

Mobile Marketing, Optimization Tactics, and Analytics (Coursera)

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in [...]

Strategies for Converting and Retaining Customers Online (Coursera)

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. [...]

Social Media Management (Coursera)

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content.

Research Report: Delivering Insights (Coursera)

You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make [...]

Research Proposal: Initiating Research (Coursera)

Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And [...]

Quantitative Research (Coursera)

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. What you will learn: predict common pitfalls in designing and implementing quantitative research [...]