Social Media

 

 


 

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Dec 5th 2016

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results.

Average: 2.8 (5 votes)
Dec 5th 2016

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience.

Average: 7.7 (7 votes)
Dec 5th 2016

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Average: 8.3 (3 votes)
Dec 5th 2016

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Average: 1 (1 vote)
Dec 5th 2016

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.

Average: 8.5 (2 votes)
Dec 5th 2016

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.

Average: 2.5 (10 votes)
Nov 28th 2016

After taking this course, the learner will be able to: Utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr; Process the collected data - primarily structured - using methods involving correlation, regression, and classification to derive insights about the sources and people who generated that data; Analyze unstructured data - primarily textual comments - for sentiments expressed in them; Use different tools for collecting, analyzing, and exploring social media data for research and development purposes.

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Nov 28th 2016

Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social media and build thriving online communities while others flounder, crash and burn? These questions along with many others concerning the use of, management and effects of social media in today's world will be covered in this course.

Average: 5 (6 votes)
Nov 28th 2016

This course will guide you through the basic elements of professional journalism and the news values and ethics of covering real-world issues and events. The overview and examples of the types of news coverage helps introduce the different types of journalism, such as social media, multimedia, print, visual and broadcast, and how professional journalists effectively use each format.

Average: 8.3 (4 votes)
Nov 21st 2016

Ever wondered why some things become popular, and other don't? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products.

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Nov 21st 2016

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

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Nov 21st 2016

Explore the impact of social media on the world and learn how to put it to good use in everyday life. Social networks have emerged over the past 10 years in various forms to play a fundamental role in our lives. But do we actually understand these networks? And are we using them in the right ways? This course will teach you not just about the qualities and differences between social networks but also the impact they can have on our lives.

Average: 8.5 (2 votes)
Nov 14th 2016

Social media connects us across space and time, allowing us to find like-minded communities and participate creatively in public life as never before. We may often use social media without thinking much about the possible consequences. But there is a shadow side associated with social media use, which takes the form of hate speech, increased surveillance, lack of anonymity and questionable use of our data. What do we need to know to use social media spaces effectively, in a way that is safe and productive for all?

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Nov 14th 2016

Understand how social media is used in healthcare, to improve communication and information sharing, with this free online course.

Average: 6.8 (6 votes)
Nov 14th 2016

How can you tap into social media conversations, and discover what’s being said about the things that matter to you? From the personal to the political, social media conversations are at the heart of cultural and social change. In this course you will be introduced to digital methods to analyse social media data on Twitter. You will learn from leading researchers, engage in hands-on activities and confront issues in social media data.

Average: 8 (1 vote)
Oct 31st 2016

Discover the varying uses of social media around the world and its consequences for politics, relationships and everyday life. This free online course is based on the work of nine anthropologists who each spent 15 months in fieldsites in Brazil, Chile, industrial and rural China, England, India, Italy, Trinidad and Turkey.

Average: 5.5 (2 votes)
Oct 24th 2016

Learn how to develop, manage and protect a company’s online reputation through social media including Facebook and Twitter. In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.

Average: 8.3 (3 votes)
Oct 11th 2016

Formación sobre conceptos, claves y estrategias generales para el uso profesional de social media y otras herramientas en red; competencias digitales sobre gestión de la información y conocimiento online, creación y publicación de contenidos digitales o networking; y herramientas, casos de éxito e ideas para apropiarse de éstas e innovar.

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Sep 12th 2016

This course, intended for adults without a media literacy or research background, will examine how social media and news influence our thoughts, our feelings, and our votes without us ever realizing it.

Average: 2 (1 vote)
Sep 12th 2016

Do you enjoy working with college students and are looking for a career where you can make an impact within their lives? Or maybe you’re a student affairs professional who needs to brush up on best practices in the field? Exploring the Student Affairs in Higher Education Profession free online course is designed for both audiences.

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