Branding

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Foundations of Music Promotion & Branding (Coursera)

Dec 2nd 2024
Foundations of Music Promotion & Branding (Coursera)
Course Auditing
Categories
Effort
Languages
Welcome to "Foundations of Music Promotion & Branding," the foundational pillar of the "Building Your Audience for Music Professionals" Specialization. Spanning over four detailed modules, this course is your first step toward mastering the art of music promotion and establishing a resonant brand within the [...]
Dec 2nd 2024
Course Auditing
45.00 EUR/month

Building and Pitching Marketing Campaigns in Tech Industries (Coursera)

Once we have a great strategy, much preparation remains to garner resources, plan the launch and then execute. Some industries, mostly high-end B2B, still demand the support and attention that only a human salesforce can provide. Public relations and sponsorships remain viable, traditional communication strategies. Pricing, forecasting and [...]

Branding for Differential Advantage with Jagdish Sheth (Coursera)

This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the product or service you’re offering. It is [...]

Creating Global Brands with Jagdish Sheth (Coursera)

It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other [...]

Estratégia Digital e o Comportamento de Busca do Consumidor (Coursera)

Nossas boas-vindas ao Curso Estratégia Digital e o Comportamento de Busca do Consumidor. Neste curso, você aprenderá sobre as ferramentas que ajudam a organização a compreender como desenvolver e acompanhar o processo de implantação de campanhas on-line. Ao final deste curso, você será capaz de compreender como as estratégias [...]

Fundamentos del Marketing (Coursera)

Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas. [...]

Print and Digital Elements of Design: Branding and User Experience (Coursera)

Graphic design projects can be delivered in either a printed format or a digital format, or both. This course will look at how to work with creative professionals to get the ideal usage out of a design to use in print medium such as logos, brochures and larger printed [...]

Arts and Heritage Management (Coursera)

Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is [...]

Intro to International Marketing (Coursera)

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, [...]

Hospitality Luxury Brand Management (Coursera)

Nov 25th 2024
Hospitality Luxury Brand Management (Coursera)
Course Auditing
Categories
Effort
Languages
Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century. In this course, you will develop expertise in luxury hospitality brand management through [...]