Branding

 

 


 

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E.g., 2016-12-10
E.g., 2016-12-10
E.g., 2016-12-10
Dec 5th 2016

You've thought about who you are and how you want your career to be. You have some skills to deal with situations that could cause problems. What about the team around you? How do you build functional and constructive professional relationships? How can you add value? What do employers look for when they are promoting?

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Nov 28th 2016

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

Average: 8.7 (12 votes)
Sep 26th 2016

Get under the skin of brands as we reveal the secret powers behind the most potent commercial and cultural force on the planet.

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Sep 5th 2016

Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach. Want to learn how to get people to engage with your brand, but not sure where to begin? Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

Average: 4 (3 votes)
Self Paced

Brands originated as proofs of ownership, such as those burnt onto cattle. They evolved to become the symbolic identity for goods and services. This easy identification, with logos and trademarks, became a short cut for quality and trust. People putting their services in the marketplace also became ‘brand names’. This used to a game only for the rich, successful, or notorious. But In the 21st Century anyone participating in the Web has a searchable identity. So whether we like it or not, we have a brand to cultivate. This course provides systematic ways of reviewing and implementing your existing and proposed brand identities, based on psychology and demography. Multimedia is now so affordable that a full Hollywood-style extravaganza is possible. So technology is no longer a constraint. Rather, the focus is on strategy to drive the use of the technology.

Average: 5.5 (4 votes)
Self Paced

The course consists of 18 lessons and provides all the essential knowledge to work in the world of advertising.

Average: 9 (3 votes)