In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers.
Brand
Sep 25th 2017
Sep 25th 2017
By taking this course you will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. You will be in the position to create an activity plan to bring your brand strategy to life (both externally towards consumers and internally to employees) and you will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
Sep 25th 2017
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Sep 25th 2017
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
Sep 18th 2017
Luego de tomar este curso será capaz de identificar la información crítica que se necesita para desarrollar estrategias de marca y de producto que logren resultados inmediatos y también generen valor en el largo plazo. Estará en capacidad de crear un plan de actividades para hacer que su estrategia de marca se haga realidad (tanto externamente para los consumidores como internamente para los empleados).
Sep 11th 2017
You've thought about who you are and how you want your career to be. You have some skills to deal with situations that could cause problems. What about the team around you? How do you build functional and constructive professional relationships? How can you add value? What do employers look for when they are promoting?
Sep 4th 2017
Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
May 1st 2017
Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach. Want to learn how to get people to engage with your brand, but not sure where to begin? Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.
Jun 6th 2016
Learn from top creatives how to engage audiences by using storytelling in advertising, from crafting a narrative to using digital. We’re D&AD – a global organisation that inspires, celebrates and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers.
Oct 7th 2015
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
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