Brand

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Brand Management: Aligning Business, Brand and Behaviour (Coursera)

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as [...]
9
Average: 9 ( 4 votes )

Marketing: Customer Needs and Wants (Coursera)

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
9
Average: 9 ( 3 votes )

Gestión de marca y producto (Coursera)

Luego de tomar este curso será capaz de identificar la información crítica que se necesita para desarrollar estrategias de marca y de producto que logren resultados inmediatos y también generen valor en el largo plazo. Estará en capacidad de crear un plan de actividades para hacer que su estrategia [...]
6
Average: 6 ( 3 votes )

Introduction to Marketing (Coursera)

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
7
Average: 7 ( 4 votes )

Introduction to Persuasive Copywriting for Brand Evolution (Skillshare)

Self Paced
Introduction to Persuasive Copywriting for Brand Evolution (Skillshare)
Free Course
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Learn simple ways to evolve your personal or company brand through persuasive copy. You'll learn all the methods Teddy Roberts, a seasoned brand copywriter based in Seattle, has to offer. Basic concepts, short copy techniques, creating 'reasons to believe' and never-to-be-forgotten general copywriting tips are included. These elements will [...]
0
No votes yet

Brand & Content Marketing (Coursera)

Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, [...]
10
Average: 10 ( 3 votes )

Brand Identity and Strategy (Coursera)

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their [...]
10
Average: 10 ( 3 votes )

Selling to Chinese Consumers (Coursera)

May 3rd 2021
Selling to Chinese Consumers (Coursera)
Course Auditing
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This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and [...]
0
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From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)

May 3rd 2021
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)
Course Auditing
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Effort
Languages
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer [...]
1
Average: 1 ( 3 votes )

Introduction to Personal Branding (Coursera)

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least [...]
7
Average: 7 ( 3 votes )