Musician’s Professional Toolbox: Your Portfolio Career Specialization

Learners completing this specialization will acquire the skills to launch and sustain a Portfolio Career consisting of a range of musical endeavors. Topics include building a professional network, identifying tools for developing a brand, promoting yourself through a variety of channels, developing strategies to find and book performances, and defining and tracking your goals. This course is the first of two specializations making up the Musician’s Professional Toolbox.
- How to articulate your purpose as a musician in a professional mission statement and develop a personal brand and social media strategy.
- How to assemble a portfolio of promotional materials, including a professional biography, headshot and resume/CV.
- How to build tools for networking and task management.
- How to create a visual representation of your intermediate and long-term career goals to help keep you on track and assess your progress.

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Building Your Artistic Brand (Coursera)

In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing [...]

Launching Your Music Career (Coursera)

After you've acquired the various tools and strategies to build your music career, it's time to put those skills to work! In this course, you will acquire the skills to manage a variety of professional endeavors including self-management, freelance performing, and launching a private lesson studio. Perfect for the [...]

Strategies for Success in your Music Career (Coursera)

The Musician's Professional Toolbox is more than just a collection of career-building skills: professional musicians need strategies in place that maximize the impact of those skills. Designed for musicians at any point in their career, this course will provide learners with foundational skills necessary for managing your professional music [...]

Promotional Materials Every Musician Needs (Coursera)

They say that first impressions are the strongest, and that is definitely true in the arts! The materials you create to communicate who you are and why you're special are critical to your professional success. This course will provide you with the skills to generate effective promotional materials you [...]