Musician’s Professional Toolbox: Your Portfolio Career Specialization
Learners completing this specialization will acquire the skills to launch and sustain a Portfolio Career consisting of a range of musical endeavors. Topics include building a professional network, identifying tools for developing a brand, promoting yourself through a variety of channels, developing strategies to find and book performances, and defining and tracking your goals. This course is the first of two specializations making up the Musician’s Professional Toolbox.
WHAT YOU WILL LEARN
- How to articulate your purpose as a musician in a professional mission statement and develop a personal brand and social media strategy.
- How to assemble a portfolio of promotional materials, including a professional biography, headshot and resume/CV.
- How to build tools for networking and task management.
- How to create a visual representation of your intermediate and long-term career goals to help keep you on track and assess your progress.
In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing [...]
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They say that first impressions are the strongest, and that is definitely true in the arts! The materials you create to communicate who you are and why you're special are critical to your professional success. This course will provide you with the skills to generate effective promotional materials you [...]