They say that first impressions are the strongest, and that is definitely true in the arts! The materials you create to communicate who you are and why you're special are critical to your professional success. This course will provide you with the skills to generate effective promotional materials you will use in your music career, including bio, headshots and other promotional shots, resume/CV, cover letters, and, tying everything together, your website. Perfect for young professional musicians creating promotional materials for the first time, as well as for seasoned professionals looking to up their game!
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What You Will Learn
- Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.
- Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.
- Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.
- Identify the key components and visual “feel” of a professional website.
Course 3 of 4 in the Musician’s Professional Toolbox: Your Portfolio Career Specialization
Syllabus
WEEK 1
Resumes and CVs
In this module, you will learn the content and formatting principles behind a variety of resume types and create three different resumes based on your professional training and experience.
WEEK 2
Bios and Cover Letters
In this module, you will learn to write compelling biographical materials and effective cover letters for a variety of uses.
WEEK 3
Promotional Images, Demo Videos, and Websites
In this module, you will learn principles of design and content required to create compelling promotional materials through visual, audio, and web-based means.
