Promotional Materials Every Musician Needs (Coursera)

What You Will Learn

- Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.

- Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.

- Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.

- Identify the key components and visual “feel” of a professional website.

Course 3 of 4 in the Musician’s Professional Toolbox: Your Portfolio Career Specialization

Syllabus

WEEK 1

Resumes and CVs

In this module, you will learn the content and formatting principles behind a variety of resume types and create three different resumes based on your professional training and experience.

WEEK 2

Bios and Cover Letters

In this module, you will learn to write compelling biographical materials and effective cover letters for a variety of uses.

WEEK 3

Promotional Images, Demo Videos, and Websites

In this module, you will learn principles of design and content required to create compelling promotional materials through visual, audio, and web-based means.