Digital Marketing

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Poténciate con redes sociales (Miríada X)

Jun 8th 2021
Poténciate con redes sociales (Miríada X)
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Navegar y participar en la red, a través de nuestros perfiles profesionales, deja una huella que bien aprovechada puede convertirse en un océano de oportunidades. Este MOOC te ayudará a potenciar tu presencia y visibilidad en la red, convirtiéndote en una marca personal. De esta manera aumentarás tus oportunidades [...]
10
Average: 10 ( 2 votes )

Marketing in a Digital World (Coursera)

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners [...]
10
Average: 10 ( 3 votes )

Identifying, Attracting, and Growing Your Digital Audience (Coursera)

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain [...]
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Strategies for Converting and Retaining Customers Online (Coursera)

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. [...]
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Measure and Optimize Social Media Marketing Campaigns (Coursera)

May 10th 2021
Measure and Optimize Social Media Marketing Campaigns (Coursera)
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This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms [...]
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Introduction to Social Media Marketing (Coursera)

May 10th 2021
Introduction to Social Media Marketing (Coursera)
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This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your [...]
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Social Media Management (Coursera)

May 10th 2021
Social Media Management (Coursera)
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This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content.
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Marketing analytics: Know your customers (Coursera)

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to [...]
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Research Report: Delivering Insights (Coursera)

You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make [...]
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Marketing Strategy for Entrepreneurs (Coursera)

You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something [...]
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