Marketing Analytics

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Applying Data Analytics in Marketing (Coursera)

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in [...]

Introduction to Decision Science for Marketing (Coursera)

Welcome to the Introduction to Decision Science for Marketing course! This course will introduce the principles and methods of data analytics as they apply to marketing. You will learn how and why to use data and analytics to inform marketing decisions and strategies.

Unsupervised Text Classification for Marketing Analytics (Coursera)

Marketing data is often so big that humans cannot read or analyze a representative sample of it to understand what insights might lie within. In this course, learners use unsupervised deep learning to train algorithms to extract topics and insights from text data. Learners walk through a conceptual overview [...]

Network Analysis for Marketing Analytics (Coursera)

Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis [...]

Foundations of Digital Marketing and E-commerce (Coursera)

Apr 1st 2024
Foundations of Digital Marketing and E-commerce (Coursera)
Course Auditing
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This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through [...]

Assess for Success: Marketing Analytics and Measurement (Coursera)

Apr 1st 2024
Assess for Success: Marketing Analytics and Measurement (Coursera)
Course Auditing
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Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, [...]

Supervised Text Classification for Marketing Analytics (Coursera)

Marketing data often requires categorization or labeling. In today’s age, marketing data can also be very big, or larger than what humans can reasonably tackle. In this course, students learn how to use supervised deep learning to train algorithms to tackle text classification tasks. Students walk through a conceptual [...]

Statistics for Marketing (Coursera)

Apr 1st 2024
Statistics for Marketing (Coursera)
Course Auditing
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This course takes a deep dive into the statistical foundation upon which marketing analytics is built. The first part of this course will help you to thoroughly understand your dataset and what the data actually means. Then, it will go into sampling including how to ask specific questions about [...]

Marketing Analytics Foundation (Coursera)

Apr 1st 2024
Marketing Analytics Foundation (Coursera)
Course Auditing
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Effort
Languages
This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.

L'analyse marketing (Coursera)

Les organisations, quelle que soit leur taille, sont inondées de données sur les choix des consommateurs. Mais cette abondance d'informations ne se traduit pas toujours en de meilleures décisions. Savoir interpréter les données est le défi à relever, et il est de plus en plus attendu que les professionnels [...]