Marketing Analytics

 

 


 

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E.g., 2016-12-05
E.g., 2016-12-05
E.g., 2016-12-05
Dec 5th 2016

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

Average: 10 (1 vote)
Dec 5th 2016

Organizations large and small are inundated with data about consumer choices. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. This course gives you the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

Average: 1 (1 vote)
Nov 28th 2016

You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R.

Average: 7 (1 vote)
Nov 28th 2016

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make.

Average: 1 (1 vote)
Aug 2nd 2016

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

Average: 7 (1 vote)
Jul 5th 2016

Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits. In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization. You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

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Jun 7th 2016

Learn best approaches and practices for marketing measurement, including how to use metrics to measure success. Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success. In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

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