Marketing Analytics

Sort options

Applying Data Analytics in Marketing (Coursera)

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in [...]
1
Average: 1 ( 3 votes )

Marketing Analytics (Coursera)

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing [...]
10
Average: 10 ( 3 votes )

Mobile Marketing, Optimization Tactics, and Analytics (Coursera)

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in [...]
0
No votes yet

Demand Analytics (Coursera)

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting.
0
No votes yet

Marketing analytics: Know your customers (Coursera)

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to [...]
0
No votes yet

Managing Uncertainty in Marketing Analytics (Coursera)

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and [...]
4
Average: 4 ( 3 votes )

Foundations of marketing analytics (Coursera)

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular [...]
0
No votes yet

Digital Marketing Analytics in Practice (Coursera)

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data [...]
1
Average: 1 ( 3 votes )

Marketing Analytics (edX)

Feb 1st 2021
Marketing Analytics (edX)
Course Auditing
Categories
Effort
Languages
Develop quantitative models that leverage business data to forecast sales and support important marketing decisions. Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives. Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on [...]
0
No votes yet

Marketing Analytics: Competitive Analysis and Market Segmentation (edX)

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits. In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic [...]
7
Average: 7 ( 2 votes )