Coursera

Marketing Analytics with Meta (Coursera)

Offered by Meta,
Marketing Analytics with Meta (Coursera)

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

By the end of this course you will be able to:
• Create an ad in Meta Ads Manager
• Evaluate campaign results
• Conduct an A/B Test to compare ad campaigns and see which performs best
• Conduct a Brand Lift test to measure how your ads impact brand awareness or recall
• Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions
• Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes
• Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results
This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.
This course is part of the Meta Marketing Analytics Professional Certificate.

What you'll learn

  • How to plan and forecast your marketing efforts across different channels
  • How to use marketing mix modeling and attribution to optimize your efforts
  • How to evaluate and optimize your sales funnel

Syllabus

Fundamentals of Facebook Ads Manager
In the first week you will be given an overview of Facebook Ads Manager. You will learn how to create an ad campaign with Facebook Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.

Analyzing Campaign Results
This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.

Running Facebook Experiments
In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.

Optimizing Your Marketing Mix
This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.

Marketing Analytics in Action
In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Hotel Digital Marketing and Social Media Strategy (Coursera) Coursera
Starweaver

Hotel Digital Marketing and Social Media Strategy (Coursera)

Marketing & Communication Business

This course is a beginner-level program that provides a comprehensive immersion into the world of digital marketing and social media strategies tailored specifically for the hotel industry. In this course, Learners will gain a solid understanding of how to effectively utilize digital marketing tools and social media platforms to enhance a hotel's online presence, engage with potential guests, and drive bookings.

Nov 9th 2026
4 Weeks
SEO Hospitality Digital Marketing
Details
Marketing Strategy for Entrepreneurs (Coursera) Coursera
EIT Digital

Marketing Strategy for Entrepreneurs (Coursera)

Management & Leadership Marketing & Communication

You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value. You actually did not start this course when enrolling it. You started it long ago, Either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working on marketing, of you yourself or maybe your own company. Or as employed somewhere of course. In all these situations what matter is action. Action that contribute to your marketing-journey.

Nov 2nd 2026
5-12 Weeks
Analysis Marketing Entrepreneur
Details
The Olympic Games and the Media (Coursera) Coursera
Universitat Autònoma de Barcelona

The Olympic Games and the Media (Coursera)

Marketing & Communication Business

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism.

Nov 16th 2026
5-12 Weeks
Media Mega Events Olympic Games
Details
International Marketing Entry and Execution (Coursera) Coursera
Yonsei University

International Marketing Entry and Execution (Coursera)

Marketing & Communication Business

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.

Nov 2nd 2026
4 Weeks
Marketing Positioning Marketing Innovation
Details
L'analyse marketing (Coursera) Coursera
University of Virginia

L'analyse marketing (Coursera)

Marketing & Communication Business

Les organisations, quelle que soit leur taille, sont inondées de données sur les choix des consommateurs. Mais cette abondance d'informations ne se traduit pas toujours en de meilleures décisions. Savoir interpréter les données est le défi à relever, et il est de plus en plus attendu que les professionnels du marketing utilisent l'analyse pour éclairer et justifier leurs décisions.

Nov 9th 2026
5-12 Weeks
Marketing Marketing Strategy Metrics
Details
Facebook, Instagram, and Snapchat Marketing (Coursera) Coursera
Digital Marketing Institute

Facebook, Instagram, and Snapchat Marketing (Coursera)

Marketing & Communication

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?

Oct 26th 2026
4 Weeks
Marketing Facebook Digital Marketing
Details
Reputation Crisis? Facebook meets Cambridge Analytica (Coursera) Coursera
Erasmus University Rotterdam

Reputation Crisis? Facebook meets Cambridge Analytica (Coursera)

Social Sciences

Do you remember when you first created your Facebook account? Do you know what happens to the data and stories you share on Facebook? Are you aware of the Facebook – Cambridge Analytica crisis and its ramifications? In this course, you will take a deep dive into reputation management by tackling a case study on the crisis, the effects of which are still unravelling for Facebook, the tech industry, and society at large. You will explore the concept of corporate reputation, and touch upon topics such as data privacy implications for the big tech or the importance of leadership and culture, and how Mark Zuckerberg’s leadership might have affected Facebook in particular. In the final project, you will be asked to link theory and practice to provide an analysis of events and make recommendations for Facebook, going forward.

Oct 26th 2026
5-12 Weeks
Corporate Culture Crisis
Details
The Business of Social (Coursera) Coursera
Northwestern University

The Business of Social (Coursera)

Management & Leadership Marketing & Communication

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy.

Oct 26th 2026
4 Weeks
Business Management Strategy
Details
Estrategias de Redes Sociales (Coursera) Coursera
Universidad Austral

Estrategias de Redes Sociales (Coursera)

Management & Leadership

En este curso, podrás adquirir los conocimientos y criterios iniciales para crear los objetivos, estrategias y tácticas para las redes sociales de tu plan de marketing digital. Conocerás en detalle los códigos y técnicas de Facebook, Twitter, Instagram y LinkedIn; incluyendo estrategias de contenido, anuncios y estadísticas.

Nov 16th 2026
4 Weeks
Strategy Twitter Facebook
Details
Marketing analytics: Know your customers (Coursera) Coursera
Macquarie University

Marketing analytics: Know your customers (Coursera)

Marketing & Communication Business

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions.

Nov 16th 2026
5-12 Weeks
Marketing Digital Marketing Marketing Analytics
Details