Coursera
Este curso oferece uma abordagem completa ao marketing digital, ensinando você a criar estratégias eficazes para o seu negócio. Aprenda sobre SEO, SEM, Testes A/B, gestão de campanhas em plataformas como Google AdWords e Facebook Ads, além de entender como otimizar o email marketing.
Coursera
In this comprehensive online course, 'The Business of Social', offered by Coursera, you'll delve into the critical aspect of integrating social media strategies with business metrics. Learn how to effectively engage consumers on a one-to-one level and measure your social investments for improved marketing outcomes. This course is perfect for professionals looking to enhance their organization's social marketing approach.
Coursera
Discover how to effectively measure and analyze your marketing strategies with our in-depth Measurement and Analysis course. Gain expertise in search engine marketing (SEM), search engine optimization (SEO), web analytics, social media platforms, A/B testing, and campaign performance reporting.
Coursera
Explore the core concepts of design that make an interface intuitive and effective. This course delves into essential principles of visual organization and user interaction, teaching you how to create more engaging and user-friendly digital experiences. Learn about perception, cognition, and how to conduct and analyze controlled experiments online, all while using web design as a practical example.
EdX
Dive into the world of UX Evaluation with 'UX Evaluation: User Testing' on edX. This course equips you with essential skills in assessing and enhancing user experiences through a range of testing techniques. From informal guerrilla approaches to structured lab evaluations, this program covers it all, ensuring you're well-versed in the empirical practice of user testing.
Coursera
Discover the power of A/B testing in web page marketing with our hands-on project-based course. In just 1.5 hours, you'll learn to set up an effective A/B test using Google Optimize and Analytics, enhancing your website's performance and conversion rates. Perfect for digital marketers and SEO specialists looking to refine their online strategies.
EdX
Unlock the potential of your digital marketing campaigns by mastering advanced analytical tools and techniques. This course will equip you with essential knowledge in SEO, SEM, web analytics, and cutting-edge technologies like machine learning and AI/Big Data to drive growth and optimize your online presence effectively.
Coursera
Dive into the world of digital marketing with 'Marketing Analytics with Meta' on Coursera. This course is designed for those looking to master the art of creating impactful ads, conducting insightful experiments, optimizing campaigns through A/B testing, and analyzing performance using Meta's powerful suite of tools. Whether you're a beginner or an experienced marketer, this course will equip you with the skills needed to drive your advertising strategies forward.
Coursera
Unlock the secrets to successful social media marketing with our expert-led course on Measure and Optimize Social Media Marketing Campaigns. Gain insights into evaluating campaign performance, optimizing strategies through split testing, and communicating your findings within your organization. This course is designed for marketers looking to refine their skills in analyzing social media metrics and driving better ROI from their campaigns.