A/B Testing

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Marketing Analytics with Facebook (Coursera)

Jan 31st 2022
Marketing Analytics with Facebook (Coursera)
Course Auditing
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This course explores Facebook Marketing Analytics Tools. You’ll learn how the Facebook advertising platform works and you’ll learn to create ads using Facebook Ads Manager. Then, you’ll learn how Facebook reports results and how you can customize the reports to match your business goals. You’ll also [...]
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Medir y optimizar campañas de marketing en redes sociales (Coursera)

Jan 31st 2022
Medir y optimizar campañas de marketing en redes sociales (Coursera)
Course Auditing
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Effort
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Este curso te proporcionará las habilidades para optimizar tus acciones de marketing en redes sociales. Aprende a evaluar e interpretar los resultados de tus campañas publicitarias. Aprende a evaluar la efectividad de la publicidad a través de estudios de mejora y optimiza tus campañas con pruebas divididas. Comprende cómo [...]
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Marketing Digital (Coursera)

Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook [...]
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Estimating ML-Models Financial Impact (Coursera)

This course covers the basics of financial impact estimation for machine learning models deployed in business processes. We will discuss the general approaches to financial estimation, consider the applications to credit scoring and marketing response models, and focus on the relationship between statistical model quality metrics and financial results, [...]
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Measure and Optimize Social Media Marketing Campaigns (Coursera)

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms [...]
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Optimize ML Models and Deploy Human-in-the-Loop Pipelines (Coursera)

Jan 24th 2022
Optimize ML Models and Deploy Human-in-the-Loop Pipelines (Coursera)
Course Auditing
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In the third course of the Practical Data Science Specialization, you will learn a series of performance-improvement and cost-reduction techniques to automatically tune model accuracy, compare prediction performance, and generate new training data with human intelligence. After tuning your text classifier using Amazon SageMaker Hyper-parameter Tuning (HPT), you [...]
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Jan 24th 2022
Course Auditing
42.00 EUR/month

The Business of Social (Coursera)

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical [...]
Average: 5 (4 votes)

Data Wrangling, Analysis and AB Testing with SQL (Coursera)

This course allows you to apply the SQL skills taught in “SQL for Data Science” to four increasingly complex and authentic data science inquiry case studies. We'll learn how to convert timestamps of all types to common formats and perform date/time calculations. We'll select and perform the optimal JOIN [...]
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Design Principles: an Introduction (Coursera)

What makes an interface intuitive? How can I tell whether one design works better than another? This course will teach you fundamental principles of design and how to effectively evaluate your work with users. You'll learn fundamental principles of visual design so that you can effectively organize and present [...]
Average: 9 (4 votes)

Create an A/B web page marketing test with Google Optimize (Coursera)

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.
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