Marketing Strategy

 

 


 

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E.g., 2016-12-09
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E.g., 2016-12-09
Dec 12th 2016

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

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Dec 12th 2016

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Average: 2.7 (3 votes)
Dec 12th 2016

Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up with a clear Positioning upon which we build our Marketing Plan.

Average: 8 (1 vote)
Dec 12th 2016

An introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) this course forces you to strategically analyze your product or service.

Average: 3.3 (4 votes)
Dec 5th 2016

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.

Average: 8.5 (2 votes)
Dec 5th 2016

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results.

Average: 2.8 (5 votes)
Dec 5th 2016

The first course in this specialization is separated into two main sections and provides you with the perfect start for your marketing journey. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.

Average: 9 (1 vote)
Dec 5th 2016

Al finalizar este curso serás capaz de diseñar y ejecutar campañas para productos, servicios o iniciativas relacionadas con algún tema ambiental, así como también de crear propuestas de valor para cualquier producto o servicio con criterios de sostenibilidad ambiental, es decir, generando el mayor valor para la marca y el menor impacto posible en el entorno.

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Dec 5th 2016

Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.

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Dec 5th 2016

Pensar en el posicionamiento del producto o servicio es una tarea fundamental para desarrollar una estrategia de marketing exitosa. El posicionamiento es el corazón de cualquier estrategia de marketing, el núcleo que debes hacer bien. No importa si comienzas con una audiencia claramente definida o con una propuesta de valor diferencial, debes terminar con un posicionamiento claro sobre el que construiremos nuestro plan de marketing. El posicionamiento es el resultado de empezar con una propuesta de valor relevante para el segmento de mercado por el que hemos optado.

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Sep 5th 2016

Learn practical marketing strategies and tools that enable enterprises to stand out in a competitive marketplace. Want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns.

Average: 4.8 (12 votes)
Jan 5th 2016

Learn the fundamentals of marketing, including strategies and tools used across industries.

Average: 6.5 (2 votes)
Jan 12th 2015

El curso tiene su sentido por la evolución que está teniendo el marketing online en los últimos años.

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Self Paced

Want to understand your customers better, get ahead of competition and maximise the return on your investments? This course is designed to give your business the edge in the market by helping you develop your marketing strategy. It will provide you with the tools and knowledge to identify opportunities in the marketplace, create strategic marketing plans to attract and retain customers profitably, and get the edge over your competitors. You will learn about the role of marketing in your business, how to develop and evaluate your marketing plans and implement them in the most efficient way to maximise ROI.

Average: 7.5 (2 votes)