Marketing with TikTok Specialization

This program is for anyone asking, “Is TikTok right for my business?” In the first course, Understanding TikTok and Its Users, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, Marketing on TikTok, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok.
By the end of this program, you will be able to:
Create fun and engaging TikTok videos
Understand how TikTok fits into your business’s marketing strategy
Articulate how a number of different businesses use TikTok
Create original content using hashtags, trends, filters, and more
Build and maintain a brand presence on TikTok
Create a content calendar
Utilize TikTok Ads Manager to create and execute a campaign
Set up e-commerce integration into your TikTok account
Analyze data from your efforts to inform your future content strategy