Advertising

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Anuncie su evento para recaudar fondos con Canva (Coursera)

Al final de este proyecto, usted habrá aprendido a comercializar y anunciar su su evento para recaudar fondos usando Canva tanto de manera digital, como local. Usted creará un post para Facebook, un poster y un flyer usando Canva. Crearemos diseños desde cero y modificaremos plantillas para crear [...]
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Advertising with Facebook (Coursera)

Oct 18th 2021
Advertising with Facebook (Coursera)
Course Auditing
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This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the [...]
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Average: 1 ( 3 votes )

Native Advertising (Coursera)

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form [...]
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Search Advertising (Coursera)

Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they [...]
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Introduction to the Digital Advertising Landscape (Coursera)

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to [...]
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Social Media Advertising (Coursera)

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This [...]
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Brand & Content Marketing (Coursera)

Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, [...]
10
Average: 10 ( 4 votes )

Brand Identity and Strategy (Coursera)

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their [...]
10
Average: 10 ( 4 votes )

Film Distribution: Connecting Films with Audiences (FutureLearn)

Oct 18th 2021
Film Distribution: Connecting Films with Audiences (FutureLearn)
Course Auditing
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Effort
Languages
Discover how your favourite films make it to your local cinema or television screen, through the film distribution process. Get an introduction to how the UK film business works. With over 800 films a year being released, the choice for cinema goers is massive and ever changing. How do [...]
10
Average: 10 ( 3 votes )

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)

Oct 18th 2021
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)
Course Auditing
Categories
Effort
Languages
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer [...]
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Average: 1 ( 3 votes )