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E.g., 2017-08-17
E.g., 2017-08-17
E.g., 2017-08-17
Aug 21st 2017

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims to increase your understanding of important issues in planning and evaluating marketing communications strategies and executions.

Average: 4.7 (9 votes)
Aug 21st 2017

En este curso de Google Adwords, aprenderás sobre los conceptos fundamentales y técnicas avanzadas de la publicidad en Google. Con estos, serás capaz de crear, publicar y optimizar correctamente campañas para promocionar las marcas, productos o servicios que desee en una de las herramientas publicitarias más poderosas del mundo. El curso profundiza tanto en la red de Búsqueda como la red de Display, detallando sus aspectos teóricos y prácticos desde la propia herramienta.

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Aug 14th 2017

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Average: 7.2 (6 votes)

Aug 14th 2017

¿Cuál es su grado de familiaridad con una campaña de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y utilícelo para dar un impulso a su producto o servicio.

Average: 9 (2 votes)
Aug 7th 2017

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials.

Average: 5.8 (8 votes)
Aug 7th 2017

Learn more about the evolving, dynamic, and fastest growing segment of the advertising industry. Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. We’ll cover the key players, as well as the multitude of different creative formats and executions and how those ads are delivered and tracked.
Find out about the major digital platforms, including search, social, and mobile, in terms of each marketplace, the key players, and marketing opportunities.

Average: 7.5 (17 votes)

Self Paced

Through practical exercises using real world event management examples, this course will provide you with the knowledge to: plan, create, manage, and evaluate a successful event using widely accepted event management theories and guidelines understand what is involved in bringing an event from an initial idea to successful fruition develop an understanding of event management that will allow you to apply your new skills to event management across all fields.Our goal is to provide help in planning and executing a festival or event.

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Jul 31st 2017

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world.

Average: 5.5 (2 votes)
Jul 24th 2017

Understand what makes message persuasive and learn how to develop more persuasive messaging for PR, marketing and advertising.

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Jul 3rd 2017

Learn how to develop, manage and protect a company’s online reputation through social media including Facebook and Twitter. In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.

Average: 8.3 (4 votes)
Oct 19th 2016

Se estudiarán los conceptos más importantes del Marketing de negocios y su aplicación al sector deportivo. Conceptos tales como el plan de marketing Deportivo, Análisis de Fuerzas, Debilidades, Oportunidades y riesgos, Segmentación así como el Patrocinio y la Publicidad Deportiva para cerrar con los principales conceptos a tener en cuenta en el desarrollo del Marketing Digital Deportivo.

Average: 7.7 (6 votes)

Jun 6th 2016

Learn from top creatives how to engage audiences by using storytelling in advertising, from crafting a narrative to using digital. We’re D&AD – a global organisation that inspires, celebrates and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers.

Average: 1 (1 vote)