Public Relations

In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in [...]

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate [...]

In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a [...]

This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn [...]

Do you want to make your neighborhood a better place? Do you wish you knew your neighbors' names? Do you just need to borrow a cup of sugar? Knowing your neighbors matters for many reasons. Research shows that strong neighborhood ties can reduce crime, increase happiness, and even [...]

Marketing and advertising are used by many, if not all businesses. But small and micro businesses are often missing out on the huge impact that public relations activities can have. Public relations is often free, and will rarely cost you as much as traditional advertising. This video set will [...]