Public Relations

 

 


 

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Dec 5th 2016

What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strategies and tactics? In this course, you will learn what Public Relations is, what are some of the key growth areas in Public Relations, and the future of the practice.

Average: 6.7 (3 votes)
Dec 5th 2016

¿Cuál es su grado de familiaridad con una campaña de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y utilícelo para dar un impulso a su producto o servicio.

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Nov 28th 2016

Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research in PR. PR research is applied research.

Average: 4 (4 votes)
Nov 28th 2016

One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about putting together a campaign and evaluating it? Drawing from my experiences in researching, carrying out, and teaching campaigns, I will give you an overview of the campaign process.

Average: 6.5 (4 votes)
Nov 28th 2016

Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social media and build thriving online communities while others flounder, crash and burn? These questions along with many others concerning the use of, management and effects of social media in today's world will be covered in this course.

Average: 5 (6 votes)
Nov 28th 2016

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims to increase your understanding of important issues in planning and evaluating marketing communications strategies and executions.

Average: 4.7 (7 votes)
Oct 24th 2016

Learn how to develop, manage and protect a company’s online reputation through social media including Facebook and Twitter. In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.

Average: 8.3 (3 votes)
Nov 3rd 2014

A short course that introduces learners to Public Relations and equips them with some of the basis skills and knowledge needed.

Average: 6.3 (3 votes)
Self Paced

Public relations practices & principles as applied to government, education & industry.

Average: 3.8 (6 votes)
Self Paced Course - Start anytime

This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.

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