Public Relations

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Working with the Media (Coursera)

In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in [...]
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The Nuts and Bolts of Public Relations (Coursera)

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate [...]
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Principles of Public Relations (Coursera)

In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a [...]
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Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más (Coursera)

¿Cuál es su grado de familiaridad con una campaña de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y utilícelo para dar un impulso a su producto o servicio.
5
Average: 5 ( 3 votes )

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims [...]
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Average: 7 ( 3 votes )

Public Library Marketing and Public Relations (edX)

Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
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How to Create a Neighborhood Network (Skillshare)

Self Paced
How to Create a Neighborhood Network (Skillshare)
Free Course
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Do you want to make your neighborhood a better place? Do you wish you knew your neighbors' names? Do you just need to borrow a cup of sugar? Knowing your neighbors matters for many reasons. Research shows that strong neighborhood ties can reduce crime, increase happiness, and even [...]
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Gaining free publicity - public relations fundamentals (Skillshare)

Self Paced
Gaining free publicity - public relations fundamentals (Skillshare)
Free Course
Categories
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Marketing and advertising are used by many, if not all businesses. But small and micro businesses are often missing out on the huge impact that public relations activities can have. Public relations is often free, and will rarely cost you as much as traditional advertising. This video set will [...]
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Reputation Management in a Digital World (edX)

Learn how to develop, manage and protect a company’s online reputation through social media including Facebook and Twitter. In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.
6
Average: 6 ( 2 votes )

Level 5 Diploma in Social Sciences (LIBS)

This Level 5 Diploma in Social Sciences is a tuition-free 120 credit programme. The programme is fast track, which can be completed online including the final exam. The self-paced mode allows participants to set their own learning schedule without any restrictions.
8
Average: 8 ( 1 vote )