Social Media Marketing

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Measure a Marketing Strategy using Facebook Insights (Coursera)

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners [...]
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Measure and Optimize Social Media Marketing Campaigns (Coursera)

Jun 21st 2021
Measure and Optimize Social Media Marketing Campaigns (Coursera)
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This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms [...]
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Introduction to Social Media Marketing (Coursera)

Jun 21st 2021
Introduction to Social Media Marketing (Coursera)
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This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your [...]
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Social Media Management (Coursera)

Jun 21st 2021
Social Media Management (Coursera)
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This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content.
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Facebook, Instagram, and Snapchat Marketing (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active [...]
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Social Media and Social Content Strategy (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. [...]
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Advertising with Facebook (Coursera)

Jun 14th 2021
Advertising with Facebook (Coursera)
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This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the [...]
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Average: 1 ( 3 votes )

Fundamentals of Social Media Advertising (Coursera)

Jun 14th 2021
Fundamentals of Social Media Advertising (Coursera)
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This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how [...]
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Jun 14th 2021
Course Auditing
41.00 EUR/month

The Business of Social (Coursera)

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical [...]
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Average: 5 ( 3 votes )

The Olympic Games and the Media (Coursera)

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At [...]
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Average: 4 ( 3 votes )