Social Media Marketing

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Building Your Artistic Brand (Coursera)

In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing [...]
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Cree Increíbles Diseños de Mercadeo usando Canva (Coursera)

Jan 24th 2022
Cree Increíbles Diseños de Mercadeo usando Canva (Coursera)
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Al final del Proyecto usted podrá crear un gráfico/diseño de ejemplo/muestra de redes sociales para empresas. El gráfico se puede compartir en las plataformas de redes sociales de su empresa. Podrá incorporar la paleta de colores de su guía de estilo empresarial para crear el reconocimiento de la marca [...]
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The Nuts and Bolts of Public Relations (Coursera)

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate [...]
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Facebook, Instagram, and Snapchat Marketing (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active [...]
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Social Media and Social Content Strategy (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. [...]
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The Business of Social (Coursera)

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical [...]
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Marketing Analytics with Facebook (Coursera)

Jan 17th 2022
Marketing Analytics with Facebook (Coursera)
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This course explores Facebook Marketing Analytics Tools. You’ll learn how the Facebook advertising platform works and you’ll learn to create ads using Facebook Ads Manager. Then, you’ll learn how Facebook reports results and how you can customize the reports to match your business goals. You’ll also [...]
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Introducción al marketing en redes sociales (Coursera)

Jan 17th 2022
Introducción al marketing en redes sociales (Coursera)
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En este curso, se sientan las bases del marketing en redes sociales. Descubrirás qué implica el marketing en redes sociales, incluida la historia y los diferentes canales de redes sociales que existen. Aprenderás cómo seleccionar un canal de redes sociales que se ajuste a tus necesidades, establecer objetivos y [...]
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Medir y optimizar campañas de marketing en redes sociales (Coursera)

Jan 17th 2022
Medir y optimizar campañas de marketing en redes sociales (Coursera)
Course Auditing
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Este curso te proporcionará las habilidades para optimizar tus acciones de marketing en redes sociales. Aprende a evaluar e interpretar los resultados de tus campañas publicitarias. Aprende a evaluar la efectividad de la publicidad a través de estudios de mejora y optimiza tus campañas con pruebas divididas. Comprende cómo [...]
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Fundamentos de la publicidad en redes sociales (Coursera)

Jan 17th 2022
Fundamentos de la publicidad en redes sociales (Coursera)
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Este curso examina en profundidad la publicidad paga en las redes sociales. Aprende a desarrollar anuncios efectivos para comenzar a anunciar en plataformas como Instagram y Facebook. Aprende a capturar la esencia de una campaña publicitaria en un brief creativo para trabajar con los equipos de diseño, y comprende [...]
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