Social Media Analytics

 

 


 

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May 29th 2017

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

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May 29th 2017

How can you tap into social media conversations, and discover what’s being said about the things that matter to you? From the personal to the political, social media conversations are at the heart of cultural and social change. In this course you will be introduced to digital methods to analyse social media data on Twitter. You will learn from leading researchers, engage in hands-on activities and confront issues in social media data.

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