Social Media Analytics

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From Likes to Leads: Interact with Customers Online (Coursera)

May 30th 2022
From Likes to Leads: Interact with Customers Online (Coursera)
Course Auditing
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From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of [...]

Introduction to Social Media Analytics (Coursera)

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social [...]

Natural Language Processing and Capstone Assignment (Coursera)

Welcome to Natural Language Processing and Capstone Assignment. In this course we will begin with an Recognize how technical and business techniques can be used to deliver business insight, competitive intelligence, and consumer sentiment. The course concludes with a capstone assignment in which you will apply a wide range [...]

Digital Media Analytics: Paid Media (FutureLearn)

No sessions available
Digital Media Analytics: Paid Media (FutureLearn)
Free Course
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Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics. Ensure your social media campaigns are effective. On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and [...]

Digital Media Analytics: Earned Media (FutureLearn)

No sessions available
Digital Media Analytics: Earned Media (FutureLearn)
Free Course
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Learn about the importance of earned media and how to evaluate it so you can understand how to improve your online presence. Discover the importance of earned media. Earned media are the articles and mentions on social media that are produced by others about you. They can play a [...]

Social and Digital Media Analytics (FutureLearn)

No sessions available
Social and Digital Media Analytics (FutureLearn)
Course Auditing
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Effort
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Learn how to analyse social and digital media and how to turn this data into useful insights and actions. Understand how to get value from digital and social media. How can social and digital media help a business improve? How can we get useful data from social and digital [...]
No sessions available
Course Auditing
49.00 EUR

Social Media Analytics: Using Data to Understand Public Conversations (FutureLearn)

How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter? What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data. What are the pros and cons of [...]