Social Media Analytics

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social [...]

Welcome to Natural Language Processing and Capstone Assignment. In this course we will begin with an Recognize how technical and business techniques can be used to deliver business insight, competitive intelligence, and consumer sentiment. The course concludes with a capstone assignment in which you will apply a wide range [...]

Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics. Ensure your social media campaigns are effective. On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and [...]

Learn about the importance of earned media and how to evaluate it so you can understand how to improve your online presence. Discover the importance of earned media. Earned media are the articles and mentions on social media that are produced by others about you. They can play a [...]

Learn how to analyse social and digital media and how to turn this data into useful insights and actions. Understand how to get value from digital and social media. How can social and digital media help a business improve? How can we get useful data from social and digital [...]

How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter? What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data. What are the pros and cons of [...]