Digital Media

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Digital Media and Marketing Principles (Coursera)

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing [...]

Digital Media and Marketing Strategies (Coursera)

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this [...]

Working with the Media (Coursera)

In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in [...]

Comic Books, Geek Culture, and the Fandom Imaginary (Coursera)

"Comic Books, Geek Culture, and the Fandom Imaginary" explores some of the conventional framings of “fandom” (from comic book obsessives to cosplayers) and the cultural histories that sustain it. It also explores the dark side of these dynamics, looking at what can happen when fandom turns toxic in pop [...]

Fandom, Social Media, and Authenticity in the Digital Age (Coursera)

"Fandom, Social Media, and Authenticity in the Digital Age" focuses your attention on the interconnected dynamics of identity, representation, interpretation, and self-reflection. It asks the question: how, where, and with whom do we inhabit the worlds of fandom and popular culture in the digital age? We will explore [...]

Fandom, Community, and Identity in Popular Music (Coursera)

In "Fandom, Community, and Identity in Popular Music," you will explore the intersections of fandom and popular culture using pop music as a framework. You will apply your skills of self-reflection and close reading/analysis to a few case studies of pop musicians and the ways in which their art [...]

Pilares de Marketing Digital (Coursera)

El Marketing Digital ha revolucionado la forma de hacer negocios, y ninguna corporación, empresa, emprendedor o profesional puede desconocer su importancia vital para lograr el éxito. Este curso proporciona al alumno el dominio de los criterios estratégicos, técnicas y herramientas propias de la [...]

Multimodal Literacies: Communication and Learning in the Era of Digital Media (Coursera)

Whereas the focus of traditional literacy pedagogy has been the written word in its standard and literary forms, this courser expands the scope of literacy learning to encompass contemporary multimodal texts and the wide range of ways of making meaning that occur in different social and cultural contexts. Another [...]

English for Journalism (Coursera)

Welcome to English for Journalism, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. This course is designed for non-native English speakers who are interested in developing the skills needed for [...]

Creative Programming for Digital Media & Mobile Apps (Coursera)

This course is for anyone who would like to apply their technical skills to creative work ranging from video games to art installations to interactive music, and also for artists who would like to use programming in their artistic practice. This course will teach you how to develop and [...]