Digital Media

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Digital Media and Marketing Principles (Coursera)

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing [...]

Digital Media and Marketing Strategies (Coursera)

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this [...]

Content Strategy for Professionals: Expanding Your Content's Impact and Reach (Coursera)

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, [...]

Working with the Media (Coursera)

In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in [...]

Comic Books, Geek Culture, and the Fandom Imaginary (Coursera)

"Comic Books, Geek Culture, and the Fandom Imaginary" explores some of the conventional framings of “fandom” (from comic book obsessives to cosplayers) and the cultural histories that sustain it. It also explores the dark side of these dynamics, looking at what can happen when fandom turns toxic in pop [...]

Fandom, Social Media, and Authenticity in the Digital Age (Coursera)

"Fandom, Social Media, and Authenticity in the Digital Age" focuses your attention on the interconnected dynamics of identity, representation, interpretation, and self-reflection. It asks the question: how, where, and with whom do we inhabit the worlds of fandom and popular culture in the digital age? We will explore [...]

Fandom, Community, and Identity in Popular Music (Coursera)

In "Fandom, Community, and Identity in Popular Music," you will explore the intersections of fandom and popular culture using pop music as a framework. You will apply your skills of self-reflection and close reading/analysis to a few case studies of pop musicians and the ways in which their art [...]

Ubiquitous Learning and Instructional Technologies (Coursera)

May 16th 2022
Ubiquitous Learning and Instructional Technologies (Coursera)
Course Auditing
Categories
Effort
Languages
This course will analyze currently available technologies for learning. Areas addressed include: learning management systems, intelligent tutors, computer adaptive testing, gamification, simulations, learning in and through social media and peer interaction, universal design for learning, differentiated instruction systems, big data and learning analytics, attention monitoring, and affect-aware [...]

Pilares de Marketing Digital (Coursera)

El Marketing Digital ha revolucionado la forma de hacer negocios, y ninguna corporación, empresa, emprendedor o profesional puede desconocer su importancia vital para lograr el éxito. Este curso proporciona al alumno el dominio de los criterios estratégicos, técnicas y herramientas propias de la [...]

English for Journalism (Coursera)

Welcome to English for Journalism, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. This course is designed for non-native English speakers who are interested in developing the skills needed for [...]