Customize your search:

E.g., 2017-06-22
E.g., 2017-06-22
E.g., 2017-06-22
Jul 3rd 2017

Explore how writing style, web design and structure can grab the attention of and engage online readers. Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This subject brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.
Find out how content can impact the reader's experience, as well as how the reader's experience can impact the way they interpret online content.

Average: 6.4 (21 votes)
Jun 26th 2017

Learn the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You will learn core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also learn how to position yourself for a successful career in SEO.

Average: 5.7 (7 votes)
Jun 26th 2017

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Average: 8 (3 votes)
Jun 26th 2017

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search.

Average: 5.8 (5 votes)
Jun 26th 2017

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Average: 3.4 (5 votes)
Jun 26th 2017

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

Average: 9 (4 votes)
May 29th 2017

In diesem Kurs wollen wir in die technischen Grundlagen einführen und einfache Konzepte des „Information Retrievals“ im Webkontext näher beleuchten: Wie ist eine Suchmaschine aufgebaut? Was passiert, wenn ich eine Suchanfrage eintippe? Nach welchen Kriterien werden Ergebnislisten erstellt? Auf Themen wie Suchmaschinenoptimierung (SEO) oder die konkrete Benutzung bestimmter Suchmaschinen wird dabei nicht näher eingegangen.

No votes yet
May 8th 2017

Domina los fundamentos básicos del SEO (Search Engine Optimization). 2016 ha sido un año de grandes cambios en el algoritmo de Google. Aprende qué hay detrás de una buena estrategia SEO actual, incluyendo el keyword planning, la optimización del contenido, el link building, los marcadores semánticos, el SEO para Ecommerce, la búsqueda local y la estrategia para móviles.

Average: 7 (2 votes)
Self Paced

The Essential SEO course covers all the major concepts an online marketer must know to survive in the digital world. This will be an useful reference guide for digital marketers and webmasters alike. If you have a website, a product to sell online, interested in affiliate marketing or a student of digital marketing it is a great resource for you. This easy to follow course will explain all the terminologies and tools that are used by SEO experts world over. This is a free course with a MOOC List coupon.

Average: 2.5 (6 votes)
Self Paced

SEO for Wordpress is our best of the breed course to master the techniques you need to bring in more traffic to your website or Blog. We have distilled the scattered information and have created a straight forward curriculum to provide our students a quick and easy method to get their site on top in search rankings. The methods discussed in the course ensures that your website is optimized and oriented correctly for the search engines. This course provides you with all the ingredients to take your website to the next level of growth. This is a free course with a MOOC List coupon.

Average: 4.8 (8 votes)
Sep 10th 2015

El SEO (Search Engine Optimization) cada vez tiene más presencia en las organizaciones pero para saber como se posicionan los contenidos y poder lograrlo hay que tener unos conocimientos básicos.
Este curso de SEO para principiantes se ha estructurado en forma de taller práctico, y te permitirá conocer como funciona y organiza los contenidos un buscador para decidir cuales son los que aparecen primero en los SERP'S (Search Engine Resoult Pages). También realizaremos algunos experimentos de posicionamiento para que aprendas a posicionar por ti mismo los contenidos.

No votes yet
Self Paced Course - Start anytime

This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.

Average: 9.3 (3 votes)