Google Digital Marketing & E-commerce Professional Certificate

What You Will Learn:
- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
- Attract and engage customers through digital marketing channels like search and email
- Measure marketing performance through analytics and present insights
- Build e-commerce stores, analyze online performance, and grow customer loyalty

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Attract and Engage Customers with Digital Marketing (Coursera)

Jun 27th 2022
Attract and Engage Customers with Digital Marketing (Coursera)
Course Auditing
Categories
Effort
Languages
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the [...]

From Likes to Leads: Interact with Customers Online (Coursera)

Jun 27th 2022
From Likes to Leads: Interact with Customers Online (Coursera)
Course Auditing
Categories
Effort
Languages
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of [...]

Foundations of Digital Marketing and E-commerce (Coursera)

Jun 27th 2022
Foundations of Digital Marketing and E-commerce (Coursera)
Course Auditing
Categories
Effort
Languages
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through [...]

Assess for Success: Marketing Analytics and Measurement (Coursera)

Jun 27th 2022
Assess for Success: Marketing Analytics and Measurement (Coursera)
Course Auditing
Categories
Effort
Languages
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, [...]

Think Outside the Inbox: Email Marketing (Coursera)

Jun 27th 2022
Think Outside the Inbox: Email Marketing (Coursera)
Course Auditing
Categories
Effort
Languages
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an [...]

Make the Sale: Build, Launch, and Manage E-commerce Stores (Coursera)

Jun 27th 2022
Make the Sale: Build, Launch, and Manage E-commerce Stores (Coursera)
Course Auditing
Categories
Effort
Languages
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock [...]

Satisfaction Guaranteed: Develop Customer Loyalty Online (Coursera)

Jun 27th 2022
Satisfaction Guaranteed: Develop Customer Loyalty Online (Coursera)
Course Auditing
Categories
Effort
Languages
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end [...]