Search Engine Optimization

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Intermediate Web and Front-End Development (Coursera)

Mar 25th 2024
Intermediate Web and Front-End Development (Coursera)
Course Auditing
Categories
Effort
Languages
Do you want to learn how to build your own website and optimize it for search engines? This course will teach you how Content Management Systems (CMSs) like WordPress enable web developers to create and manage their websites. You will also learn how Search Engine Optimization (SEO) techniques can [...]
Mar 25th 2024
Course Auditing
45.00 EUR/month

Reimagining Consumer Experience (Coursera)

In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, [...]

Marketing Digital (Coursera)

Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook [...]

Introduction to Digital Marketing (Coursera)

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of [...]

Strategies for Converting and Retaining Customers Online (Coursera)

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. [...]

Advanced Content and Social Tactics to Optimize SEO (Coursera)

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Optimizing a Website for Search (Coursera)

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. [...]

Google SEO Fundamentals (Coursera)

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct [...]

Introduction to Google SEO (Coursera)

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine [...]

Measurement and Analysis (Coursera)

Mar 18th 2024
Measurement and Analysis (Coursera)
Course Auditing
Categories
Effort
Languages
The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts to drive success. Throughout the course, you will gain a solid understanding of search engine marketing (SEM) and search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as [...]