This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive [...]
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. [...]
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct [...]
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine [...]
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. [...]
Digital marketing is all about driving revenue to your business but to get the most out of the marketing you have to understand all the terms like metrics, calls to action and click-through rates. Social media is ubiquitous but there is so much terminology to know and people can [...]
Facebook Ads, Google Ad Words, Bing Ads? No Thanks! Ever try Facebook Ads, Google Ad Words, or Bing Ads to get traffic to your website or landing page? If you have then you know just how much of a waste that can often be. If you're anything like me, [...]
Are you a small business owner looking to figure out the basics of search engine optimization (SEO) for your website? This class will teach you all that you need to know about search engine optimization that is important for a business owner. We will discuss the difference between on [...]
In this 100% FREE Amazon FBA listing optimization & SEO course, I teach you how to create a highly converting and search engine optimized listing on Amazon with the help of Helium 10 set of tools. Insanely helpful for FBA private label products.