Digital Advertising

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Advertising with Facebook (Coursera)

Nov 1st 2021
Advertising with Facebook (Coursera)
Course Auditing
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This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the [...]
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Introduction to the Digital Advertising Landscape (Coursera)

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to [...]
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Facebook Marketing: Organic Reach and Paid Advertising (FutureLearn)

Oct 25th 2021
Facebook Marketing: Organic Reach and Paid Advertising (FutureLearn)
Course Auditing
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Learn the essential knowledge, skills, tactics, and strategies for effective free and paid Facebook marketing. Create effective free and paid Facebook marketing that engages your audience. Facebook, with over 2.1 billion users worldwide, provides enormous marketing opportunities for businesses. It can help build relationships, attract new customers, and generate [...]
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Veiculação de anúncios com o Facebook (Coursera)

Este curso é uma preparação para você se tornar especialista no Gerenciador de Anúncios do Facebook. Aprenda a estruturar campanhas no Gerenciador de Anúncios, selecionando os objetivos do anúncio, o público-alvo, o orçamento e o posicionamento que atendam às suas metas específicas. Aprenda a criar e gerenciar anúncios no [...]
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Instagram Marketing: Instagram Essentials and Content Creation (FutureLearn)

Oct 18th 2021
Instagram Marketing: Instagram Essentials and Content Creation (FutureLearn)
Course Auditing
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Learn how Instagram works and how to create great content that the algorithm rewards. Create great content for Instagram that gets engagement and results. This is part 1 of a 4 part series which will teach you how to rapidly scale your followers, maximise engagement and generate income through [...]
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Anuncie su evento para recaudar fondos con Canva (Coursera)

Al final de este proyecto, usted habrá aprendido a comercializar y anunciar su su evento para recaudar fondos usando Canva tanto de manera digital, como local. Usted creará un post para Facebook, un poster y un flyer usando Canva. Crearemos diseños desde cero y modificaremos plantillas para crear [...]
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Introdução à Publicidade Digital (NAU)

Self Paced
Introdução à Publicidade Digital (NAU)
Free Course
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Conheça os fundamentos da publicidade digital e explore os tipos, formatos e métricas que a sustentam. Em que é que a publicidade digital é diferente da publicidade tradicional? Que tipos e formatos são mais eficazes? Quais as métricas usadas para medir a sua eficácia e o seu preço? Vivemos [...]
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Building Email Lists with Landing Pages (Skillshare)

Self Paced
Building Email Lists with Landing Pages (Skillshare)
Free Course
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Email lists are the core of any Business. If you're not capturing emails for your Business, then you're missing out on a lot of potential marketing and relationship building opportunities with your customers. Creating a landing page is a great way to start capturing emails.
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Google Ads Course for Beginners - From Zero to PPC Hero (FutureLearn)

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Google Ads Course for Beginners - From Zero to PPC Hero (FutureLearn)
Course Auditing
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Get to grips with how to successfully run a Google Ads account and help increase its profitability. Learn how to set up, implement and analyse a Google Ads account. Understanding how the Google Ads auction works is a key skill for any business to have in this increasingly digital [...]
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