Coursera

Advertising with Facebook (Coursera)

Offered by Facebook,
Advertising with Facebook (Coursera)

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
By the end of this course, you will be able to:
• Structure campaigns in Facebook Ads Manager
• Identify the major components and elements of an ad in Facebook Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Facebook Ads Manager
• Edit and troubleshoot your ads in Facebook Ads Manager
• Take the exam for Facebook's Digital Marketing Associate Certification
This course is intended for people who want to learn how to use Facebook Ads Manager to create, manage and optimize campaigns on Facebook and Instagram and receive the Facebook Digital Marketing Associate Certification. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed the four previous courses in this program.
What You Will Learn

  • Structure campaigns in Facebook Ads Manager
  • Build an ad that aligns with your marketing objectives and target it to your intended audience
  • Set a budget, placement, and schedule for your ads in Facebook Ads Manager
  • Become certified as a Facebook Digital Marketing Associate

Course 4 of 5 in the Facebook Social Media Marketing Professional Certificate

Syllabus

WEEK 1
First Steps in Facebook Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Facebook charges for ads and where ads are shown.

WEEK 2
Determine Your Campaign Objective and Budget
In the second week of this course, you’ll learn how to match your marketing goals to the right Facebook campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

WEEK 3
Select Your Audience, Platforms and Schedule
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Facebook pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

WEEK 4
Create Your Ads and Evaluate Your Campaign Results
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

WEEK 5
Build Your Own Campaign in Facebook Ads Manager
Finally, you’ll learn to build your own campaign in Facebook Ads Manager in a hands-on project.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

The Business of Social (Coursera) Coursera
Northwestern University

The Business of Social (Coursera)

Management & Leadership Marketing & Communication

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy.

Sep 14th 2026
4 Weeks
Business Management Strategy
Details
Marketing no mundo digital (Coursera) Coursera
University of Illinois at Urbana-Champaign

Marketing no mundo digital (Coursera)

Marketing & Communication Business

Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos.

Sep 21st 2026
4 Weeks
Marketing Internet Digital Tools
Details
Twitter, LinkedIn, and YouTube Marketing (Coursera) Coursera
Digital Marketing Institute

Twitter, LinkedIn, and YouTube Marketing (Coursera)

Marketing & Communication

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so.

Sep 14th 2026
3 Weeks
Marketing Twitter Youtube
Details
E-commerce Academy (Coursera) Coursera
Universidad de Palermo

E-commerce Academy (Coursera)

Marketing & Communication Business

Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios. A lo largo de las cuatro semanas, analizaremos las características de las tiendas virtuales y qué aspectos debemos tener en cuenta para desarrollarlas.

Sep 14th 2026
4 Weeks
Commercialization UX User Experience
Details
Writing Professional Email and Memos (Project-Centered Course) (Coursera) Coursera
University System of Georgia

Writing Professional Email and Memos (Project-Centered Course) (Coursera)

Business

Want your workplace writing to make a positive impression? At the end of this course, you will be a more confident writer, able to create higher quality professional documents more quickly. This course is at the introductory or beginner level and focuses on mastering the basics of email etiquette and communication. While this course will help learners become faster and more efficient writers by virtue of practice with common writing purposes, it does not cover marketing emails or job application materials.

Sep 14th 2026
4 Weeks
Business Writing Grammar
Details
Selling to Chinese Consumers (Coursera) Coursera
The Chinese University of Hong Kong

Selling to Chinese Consumers (Coursera)

Business

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.

Sep 14th 2026
4 Weeks
Management China Business Strategy
Details
Advertising and Society (Coursera) Coursera
Duke University

Advertising and Society (Coursera)

Economics & Finance Social Sciences

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements.

Sep 21st 2026
5-12 Weeks
Advertising Television Commercials Advertisements
Details
Reputation Crisis? Facebook meets Cambridge Analytica (Coursera) Coursera
Erasmus University Rotterdam

Reputation Crisis? Facebook meets Cambridge Analytica (Coursera)

Social Sciences

Do you remember when you first created your Facebook account? Do you know what happens to the data and stories you share on Facebook? Are you aware of the Facebook – Cambridge Analytica crisis and its ramifications? In this course, you will take a deep dive into reputation management by tackling a case study on the crisis, the effects of which are still unravelling for Facebook, the tech industry, and society at large. You will explore the concept of corporate reputation, and touch upon topics such as data privacy implications for the big tech or the importance of leadership and culture, and how Mark Zuckerberg’s leadership might have affected Facebook in particular. In the final project, you will be asked to link theory and practice to provide an analysis of events and make recommendations for Facebook, going forward.

Sep 28th 2026
5-12 Weeks
Corporate Culture Crisis
Details
Preparing for Your CertNexus Certification Exam (Coursera) Coursera
CertNexus

Preparing for Your CertNexus Certification Exam (Coursera)

Personal and Professional Development

What is a certification? How is it different than a certificate or credential? This mini-course will answer these questions and provide learners direction on how to prepare for a certification exam from CertNexus or an other certification vendor. It includes tips and tricks to succeed in your journey towards certification, as well as step by step instructions how to schedule and take your exam, whether in person or online. In addition we will provide next steps after your certification, including posting your badge to social posts and your organization.

Sep 14th 2026
1 Week
Schedule Certification Test Preparation
Details
The Olympic Games and the Media (Coursera) Coursera
Universitat Autònoma de Barcelona

The Olympic Games and the Media (Coursera)

Marketing & Communication Business

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism.

Sep 21st 2026
5-12 Weeks
Media Mega Events Olympic Games
Details
Facebook, Instagram, and Snapchat Marketing (Coursera) Coursera
Digital Marketing Institute

Facebook, Instagram, and Snapchat Marketing (Coursera)

Marketing & Communication

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?

Sep 14th 2026
4 Weeks
Marketing Facebook Digital Marketing
Details