Persuasion

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Connect with Diverse Audiences during a Public Health Crisis (Coursera)

May 10th 2021
Connect with Diverse Audiences during a Public Health Crisis (Coursera)
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Public health communicators have a duty to communicate health information with integrity, accuracy, and clarity. For messaging to be most effective, public health communicators must help their audiences draw meaningful connections with the information being shared, and connect with them in ways that foster trust and [...]
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Transformational Leadership for Inclusive Innovation (Coursera)

May 10th 2021
Transformational Leadership for Inclusive Innovation (Coursera)
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Gender Analytics underpins inclusive innovation, and inclusive innovation will require organizational transformation. The missing link between insights and actions is change leadership. How can you get people to collaborate? How can you overcome resistance to change? How can you embed intersectional, gender-based insights in everything an organization does? In [...]
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May 10th 2021
Course Auditing
33.00 EUR/month

Writing and Editing: Word Choice and Word Order (Coursera)

This course will teach you how to use your written words to become more persuasive. You’ll learn creative ways to use syntax, effective techniques for telling stories, and a clever method for arranging a complex series of information. You’ll also get a chance to both professionalize your use of [...]
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Writing and Editing: Structure and Organization (Coursera)

This second course in the Good with Words: Writing and Editing series will help you become an effective architect of information, both with your sentences and with your paragraphs. You’ll learn that the traditional advice to “Show, don’t tell” is incomplete and that skilled writers actually switch back and [...]
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Storytelling and influencing: Communicate with impact (Coursera)

An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture [...]
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Speaking to persuade: Motivating audiences with solid arguments and moving language (Coursera)

In the professional realm, we need to be able to argue without being argumentative. Whether you are fundraising for a nonprofit, pitching a business proposal, or suggesting a change to company policy, you are making arguments. In making the case for your topic, you often want to raise awareness, [...]
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Writing and Editing: Revising (Coursera)

This fourth and final course in the “Good with Words: Writing and Editing” series will help you master perhaps the most important step in the writing process: revising. You’ll learn about the difference between editing and proofreading. You’ll practice “un-numbing the numbers” so that data and statistics you use [...]
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Social Psychology (Coursera)

This course offers a brief introduction to classic and contemporary social psychology, covering topics such as decision making, persuasion, group behavior, personal attraction, and factors that promote health and well-being. Ever wonder why people do what they do? This course—which includes more than $1,000 of video and reading materials—offers [...]
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Writing and Editing: Drafting (Coursera)

This third course in the “Good with Words: Writing and Editing” series will give you a number of strategies to help with what is often the most intimidating, even paralyzing part of the writing process: getting started. You’ll learn about the “planning fallacy” and “temptation bundling.” You’ll get a [...]
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Communication theory: bridging academia and practice (Coursera)

This course is about communication on various levels. Over these 9 weeks we will cover a number of theories, cases and applications in the field of communication science. We will start with the foundational concepts of communication theory, defining what the theory is and going through a number of [...]
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