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Network Analysis for Marketing Analytics (Coursera)

Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis [...]

Posicionamiento en redes: estrategias de contenido. (Coursera)

Jun 12th 2023
Posicionamiento en redes: estrategias de contenido. (Coursera)
Course Auditing
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Effort
Languages
Este curso está dirigido no solo a los profesionales de los medios de comunicación sino también a cualquier personal interesada en conocer las redes sociales, diferenciarlas, utilizar herramientas para generar contenido para las redes sociales y evitar errores en su generación, sin importar la edad o el nivel [...]

Cree Increíbles Diseños de Mercadeo usando Canva (Coursera)

Jun 12th 2023
Cree Increíbles Diseños de Mercadeo usando Canva (Coursera)
Free Course
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Effort
Languages
Al final del Proyecto usted podrá crear un gráfico/diseño de ejemplo/muestra de redes sociales para empresas. El gráfico se puede compartir en las plataformas de redes sociales de su empresa. Podrá incorporar la paleta de colores de su guía de estilo empresarial para crear el reconocimiento de la marca [...]

Computational Social Science Capstone Project (Coursera)

CONGRATULATIONS! Not only did you accomplish to finish our intellectual tour de force, but, by now, you also already have all required skills to execute a comprehensive multi-method workflow of computational social science. We will put these skills to work in this final integrative lab, where we are bringing [...]

Network Dynamics of Social Behavior (Coursera)

How do revolutions emerge without anyone expecting them? How did social norms about same sex marriage change more rapidly than anyone anticipated? Why do some social innovations take off with relative ease, while others struggle for years without spreading? More generally, what are the forces that [...]

Applied Social Network Analysis in Python (Coursera)

This course will introduce the learner to network analysis through the NetworkX library. The course begins with an understanding of what network analysis is and motivations for why we might model phenomena as networks. The second week introduces the concept of connectivity and network robustness.. The third [...]

Influence (Coursera)

What does it mean to be influential? How does one persuade others to pursue a unified goal? How does one leverage power? In this course, you’ll learn how to develop influence and to become more effective in achieving your organizational goals. Professor Cade Massey of the Wharton School has [...]

Pilares de Marketing Digital (Coursera)

El Marketing Digital ha revolucionado la forma de hacer negocios, y ninguna corporación, empresa, emprendedor o profesional puede desconocer su importancia vital para lograr el éxito. Este curso proporciona al alumno el dominio de los criterios estratégicos, técnicas y herramientas propias de la [...]

Innovation Management (Coursera)

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will [...]

What is Social? (Coursera)

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you [...]