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Digital Future Literacy - Fit für die digitale Zukunft (openHPI)

Im Zuge der Digitalisierung müssen sich viele heute im Erwerbsleben stehende Menschen beruflich weiterqualifizieren. Zunehmend gebraucht werden nicht nur technologische Fähigkeiten wie Umgang mit Software oder Programmierung, sondern die neuen digitalen Geschäfts- und Arbeitsprozesse erfordern verstärkt digitale und nicht-digitale Schlüsselfähigkeiten (digital future literacy). Dazu zählen u.a. Data Literacy, Kollaboration, [...]
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Implementation Strategies: Cloud Computing (edX)

Gain an in-depth understanding of cloud computing and acquire skills to successfully evaluate and implement cloud technology within an enterprise architecture context. Skip About this course There is no doubt that cloud computing is the future. Yet despite the widespread adoption of cloud computing, uncertainty remains around how to best [...]
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Let’s Get Personal: Working with Personality Type (edX)

Effective leaders capitalize on their strengths & manage their weaknesses. Build your power skills by understanding the MBTI, personality type assessment, and how to use your type to your greatest advantage as an effective leader. Great leaders are just ordinary people with the right skills at the right time. [...]
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UX Management (edX)

Be a UX advocate! Lead the gamut of user-centered design activities, while sharing knowledge and ensuring rich collaboration with all stakeholders across the project. For UX maturity to settle in an organization, there needs to be UX leadership. In this MOOC you will learn the specifics needed to manage [...]
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Introduction to Data Analytics for Managers (edX)

Explore data science and analyze business data with Microsoft Azure through the use of SQL, machine learning, and other statistical techniques focused on business applications. Through a combination of lectures, business case studies, and hands-on learning this course provides an introduction to data analytics techniques and their application in [...]
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Managing Customer Relationships in the Digital Environment (edX)

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming. Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science [...]
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Marketing digital y sus análisis basado en datos (edX)

El marketing digital es la columna vertebral que utiliza plataformas y tecnologías digitales en una empresa, como cualquier tipo de dispositivo, para mantenerse conectado con los usuarios. Una vez que los usuarios son parte de este ecosistema, las empresas convierten estos datos aleatorios en algoritmos precisos para mejorar la [...]
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Comercio digital: reinventando los modelos de negocio (edX)

La velocidad de las transacciones comerciales y la forma ágil de tomar decisiones aumentan las necesidades de digitalizar las actividades comerciales de cualquier tipo de negocio. Es por eso que, los modelos de negocio están cambiando muy rápido y la adaptación a los nuevos comportamientos de los clientes afectará [...]
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Effective Communication for Program and Project Stakeholders and Teams (edX)

Go beyond the communication methods you learned in the project management training. Learn how to structure your program and project communications for the most effective understanding by your stakeholders, project managers, and project teams. “Everyone communicates, but few connect” is a famous book and message by John C. Maxwell [...]
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Introduction to Connected Strategy (edX)

Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, we explore the impact of connected strategies as well as business opportunities associated with those strategies. In this course, you’ll learn how technology has enabled firms to [...]
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