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Introduction to Social Media Analytics (Coursera)

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social [...]
2
Average: 2 ( 3 votes )

Healthcare Consumerism and Implication for Care Delivery (Coursera)

In this course we will examine the changing role of the consumer in healthcare. Consumers are asking for more accountability in how healthcare is delivered and paid for. Healthcare professionals must make sure that they are delivering high quality, personalized care. Some of the topics we'll cover are: the [...]
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Managing Customer Relationships in the Digital Environment (edX)

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming. Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science [...]
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Introduction to Marketing (edX)

An introduction to the role of marketing in a competitive marketplace. Do you want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term [...]
0
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Fundamentals of Economics (POK)

Dec 16th 2019
Fundamentals of Economics (POK)
Free Course
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The course introduces the student to both microeconomic and macroeconomic issues. The purpose of this course is to provide the student with the theoretical framework and the basic tools needed to understand and to give a critical assessment of the behavior of economic agents (consumers, producers, institutions) in a [...]
3
Average: 3 ( 1 vote )

Economics: Consumer Demand (edX)

Oct 17th 2017
Economics: Consumer Demand (edX)
Course Auditing
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Learn the fundamental economic principles of consumer demand and how the relationship between price, quantity and demand affect the market. Demand is a simple yet challenging concept that is essential to understanding how markets function. In this economics course, you will gain a solid understanding of demand, its underlying [...]
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Microeconomic Principles: Decision-making Under Scarcity (edX)

Step into the fascinating realm of microeconomics – the study of how decisions are made. This course introduces you to microeconomics, the field of economics that studies the decision-making behavior of consumers and firms when their choices are constrained by scarcity. This principle of constrained decision-making is a major [...]
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Principles of Marketing (saylor.org)

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been [...]
7
Average: 7 ( 1 vote )

Principles of Economics for Scientists (Early 2013)

Quantitative and model-based introduction to basic ideas in economics, and applications to a wide range of real world problems.
3
Average: 3 ( 2 votes )