Coursera

Comunicação Digital e Consumidores (Coursera)

Offered by FIA Business School,
Comunicação Digital e Consumidores (Coursera)

Nossas boas-vindas ao Curso Comunicação Digital e Consumidores. Neste curso, você aprenderá sobre dois pontos centrais do Marketing Digital: a comunicação e os consumidores. Ao final deste curso, você será capaz de preparar um plano de comunicação digital para obter os resultados esperados.

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Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Course 3 of 4 in the Marketing e o Consumidor no Ambiente Digital Specialization.

Syllabus

WEEK 1
Comportamento do Consumidor Digital
Neste módulo, serão abordadas as ferramentas e técnicas para desenvolver, testar e colocar em prática estratégias de comunicação digital.

WEEK 2
CX e a Transformação Digital
Neste módulo, serão abordadas as principais estratégias de CX para impactar a transformação digital.

WEEK 3
Segmentação e o Comportamento Digital
Neste módulo, será discutido o conceito de segmentação e cohorts bem como os impactos que estes grupos podem ter nos negócios da empresa.

WEEK 4
Análises, Tendências e Impactos no Marketing Digital
Neste módulo, serão discutidos mudanças tecnológicas que estão impactando o marketing digital.

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