Coursera

E-commerce Academy (Coursera)

Offered by Universidad de Palermo,

Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios. A lo largo de las cuatro semanas, analizaremos las características de las tiendas virtuales y qué aspectos debemos tener en cuenta para desarrollarlas.

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Además, veremos cómo crear un negocio virtual propio, investigaremos las posibilidades del desarrollo de la tienda virtual y presentaremos otras variantes para vender por internet sin necesidad de tener una web propia.
Los objetivos son:
• Desarrollar las habilidades necesarias para montar un negocio online.
• Tomar decisiones criteriosas para comenzar a ofrecer productos o servicios en la red.
• Analizar las ventajas y las desventajas de las distintas opciones para elegir aquellas más convenientes para el negocio.

Syllabus

WEEK 1
Introducción al e-commerce: ¿qué se necesita para vender online?
Este módulo se divide en tres puntos, en los cuales definiremos qué es el e-commerce, luego veremos qué se necesita para comenzar a montar una tienda virtual y finalmente analizaremos cómo está el e-commerce a nivel mundial y cuáles son los productos y los servicios que más se comercializan.

WEEK 2
Los primeros pasos en la creación de la tienda virtual
Previamente al desarrollo de nuestro negocio online, debemos tener en cuenta algunos aspectos que serán decisivos para el éxito de este, como el nombre o la marca (branding), las características que tendrá el diseño y la experiencia del usuario (UX).

WEEK 3
El desarrollo de la tienda
Una vez que se definen los objetivos del negocio online y todos los pasos previos, llega el momento de desarrollar la tienda virtual. Para ello, analizaremos las herramientas disponibles para llevarla a cabo, qué sistema de pago elegiremos y cómo será la logística de distribución de los productos.

WEEK 4
Distintas alternativas para vender online
Además de vender con una web propia, el comercio electrónico se puede ofrecer desde otras plataformas e incluso desde las redes sociales. Y hasta se puede desarrollar un comercio online sin manejar stock propio.

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