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E.g., 2016-10-24
E.g., 2016-10-24
E.g., 2016-10-24
Oct 17th 2016

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management.

Average: 5.7 (3 votes)
Aug 2nd 2016

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

Average: 7 (1 vote)