Positioning

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Análise de oportunidade de Blockchain (Coursera)

Neste quarto e último curso da especialização, você sintetizará seu aprendizado em uma entrega do projeto chamada Análise de Oportunidade Blockchain. Os objetivos deste curso são duplos: primeiro, é para você identificar uma necessidade ou problema específico no setor escolhido que pode ser potencialmente resolvido usando a tecnologia blockchain. [...]
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Blockchain Opportunity Analysis (Coursera)

In this fourth and final course of the specialization, you will synthesize your learning into a project deliverable called a Blockchain Opportunity Analysis. The goals of this course are twofold: One, it’s for you to identify a specific need or problem in your chosen industry that can potentially [...]
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Game Developers and Esports Organizations (Coursera)

Before you can have an Esport, you must have a video game to play and a game developer to design it. This course is dedicated to discussing game developers and their relationship with their respective Esport. The content will help you recognize the qualities a video game must have [...]
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Fundamentos del Marketing (Coursera)

Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas. [...]
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Blockchain in Financial Services: Strategic Action Plan (Coursera)

In this fourth and final course of the specialization, you will synthesize your learning into a Strategic Action Plan. The goals of this course are twofold: One, it’s for you to identify a specific need or problem within the financial services industry that can potentially be solved using blockchain [...]
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Marketing Strategy for Entrepreneurs (Coursera)

You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something [...]
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Positioning: What you need for a successful Marketing Strategy (Coursera)

Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up [...]
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Average: 6 ( 3 votes )

International Marketing Entry and Execution (Coursera)

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set [...]
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Average: 6 ( 3 votes )

Strategic Management: From Insight to Decision (edX)

Help your organization survive, drive, and thrive on fundamental technological changes in your industry with this strategic management course. Learn how to (re)position your organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.
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Posicionamiento: La base del éxito en la estrategia de marketing (Coursera)

Pensar en el posicionamiento del producto o servicio es una tarea fundamental para desarrollar una estrategia de marketing exitosa. El posicionamiento es el corazón de cualquier estrategia de marketing, el núcleo que debes hacer bien. No importa si comienzas con una audiencia claramente definida o con una propuesta de [...]
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