Positioning

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Game Developers and Esports Organizations (Coursera)

Before you can have an Esport, you must have a video game to play and a game developer to design it. This course is dedicated to discussing game developers and their relationship with their respective Esport. The content will help you recognize the qualities a video game must have [...]
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Blockchain in Financial Services: Strategic Action Plan (Coursera)

In this fourth and final course of the specialization, you will synthesize your learning into a Strategic Action Plan. The goals of this course are twofold: One, it’s for you to identify a specific need or problem within the financial services industry that can potentially be solved using blockchain [...]
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Marketing Strategy for Entrepreneurs (Coursera)

You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something [...]
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Positioning: What you need for a successful Marketing Strategy (Coursera)

Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up [...]
6
Average: 6 ( 3 votes )

International Marketing Entry and Execution (Coursera)

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set [...]
6
Average: 6 ( 3 votes )

Blockchain Opportunity Analysis (Coursera)

In this fourth and final course of the specialization, you will synthesize your learning into a project deliverable called a Blockchain Opportunity Analysis. The goals of this course are twofold: One, it’s for you to identify a specific need or problem in your chosen industry that can potentially [...]
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Posicionamiento: La base del éxito en la estrategia de marketing (Coursera)

Pensar en el posicionamiento del producto o servicio es una tarea fundamental para desarrollar una estrategia de marketing exitosa. El posicionamiento es el corazón de cualquier estrategia de marketing, el núcleo que debes hacer bien. No importa si comienzas con una audiencia claramente definida o con una propuesta de [...]
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Introduction to Marketing (Coursera)

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
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Average: 7 ( 4 votes )

Strategic Management: From Insight to Decision (edX)

May 26th 2021
Strategic Management: From Insight to Decision (edX)
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Help your organization survive, drive, and thrive on fundamental technological changes in your industry with this strategic management course. Learn how to (re)position your organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.
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Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)

May 17th 2021
Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)
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Study the difference between marketing planning, strategy and tactics, and how to implement key strategic marketing frameworks. Explore how to develop marketing goals and tactical marketing objectives On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, [...]
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