Marketing Management

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Marketing Management (edX)

Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales. Mark Cuban, owner of the Dallas Mavericks, puts it bluntly: “No sales. No company.” Every organization needs effective marketing to match its products, [...]
10
Average: 10 ( 3 votes )

Marketing Channel Benefits (Coursera)

Sep 27th 2021
Marketing Channel Benefits (Coursera)
Course Auditing
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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This [...]
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Marketing Management II (Coursera)

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to [...]
8
Average: 8 ( 3 votes )

Marketing Management I (Coursera)

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and [...]
7
Average: 7 ( 3 votes )

El plan de marketing (Coursera)

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el [...]
7
Average: 7 ( 3 votes )

Managing Marketing in the Hospitality and Tourism Industry (edX)

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn [...]
1
Average: 1 ( 3 votes )

Marketing Essentials (edX)

Identify, understand and learn the basics of marketing management theories with real-world business scenarios. This business and management course will bridge the gap between information and real world experience. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will [...]
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Marketing Management (edX)

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios. According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a [...]
3
Average: 3 ( 2 votes )

Big data Marketing (Miríada X)

El curso de BIG DATA MARKETING pretende brindar a los participantes una mirada del papel que juegan las TICs en las acciones de mercadeo a partir de la recolección y análisis de los datos de clientes y consumidores en amplios contextos de interrelación que tienen las Organizaciones con la [...]
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