Marketing Management

The Hong Kong Polytechnic University

HKPolyUx

Categories

Business

International Hospitality Management MicroMasters

Effort

Languages

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn [...]

Apr 28th 2023

Course Auditing

The Hong Kong Polytechnic University

HKPolyUx

Business

259.00 EUR

Apr 3rd 2023

Course Auditing

Categories

Value Chain Management Specialization

Effort

Languages

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and [...]

Apr 3rd 2023

Course Auditing

41.00 EUR/month

Apr 3rd 2023

Course Auditing

IE Business School

Categories

Estrategia de marketing Specialization

Effort

Languages

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el [...]

Apr 3rd 2023

Course Auditing

IE Business School

46.00 EUR/month

Mar 27th 2023

Course Auditing

Emory University

Categories

Marketing Channel Strategy & B2B2C Routes to Market Specialization

Effort

Languages

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This [...]

Mar 27th 2023

Course Auditing

Emory University

42.00 EUR/month

Mar 27th 2023

Course Auditing

Categories

Value Chain Management Specialization

Effort

Languages

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to [...]

Mar 27th 2023

Course Auditing

International Business Strategy

41.00 EUR/month

Feb 13th 2023

Course Auditing

Categories

Effort

Languages

Enhance your organisation’s growth strategy by learning how to localize your marketing materials for international audiences. Go global with your marketing campaigns. Research has shown that adapting marketing materials to target regions, countries, and cultures can make international campaigns more successful and profitable. On this two-week course led by [...]

Marketing Campaign

Marketing Management

International Strategy

Growth Strategy

Marketing Materials

International Business

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Feb 13th 2023

Course Auditing

64.00 EUR

Self Paced

Course Auditing

Indian Institute of Management, Bangalore

IIMBx

Categories

Customer Relationship Management for Marketers Professional Certificate

Effort

Languages

Identify, understand and learn the basics of marketing management theories with real-world business scenarios. This business and management course will bridge the gap between information and real world experience. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will [...]

Customer

Product Lifecycle Management

Self Paced

Course Auditing

Indian Institute of Management, Bangalore

IIMBx

131.00 EUR

Self Paced

Course Auditing

Indian Institute of Management, Bangalore

IIMBx

Categories