Marketing Essentials (edX)

Marketing Essentials (edX)
Course Auditing
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Marketing Essentials (edX)
Identify, understand and learn the basics of marketing management theories with real-world business scenarios. This business and management course will bridge the gap between information and real world experience. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

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Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.

This course is part of the Customer Relationship Management for Marketers Professional Certificate.


What you'll learn

- Basic concepts of marketing

- Segmentation, targeting, differentiation and positioning

- Marketing strategy

- 4Ps of marketing: product, price, place and promotion


Syllabus


The course will be five weeks long. The different weeks will focus on the following: Week 1: What is Marketing? What is Marketing Management?

Week 2: Understanding Customers

Week 3: Market Positioning

Week 4: Marketing Strategy I : Product Life Cycle

Week 5: Marketing Strategy II: 4 Ps of Marketing



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
131.00 EUR

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.