Customer Relationship Management (edX)

Customer Relationship Management (edX)
Course Auditing
Categories
Effort
Certification
Languages
Familiarity with marketing concepts will be helpful.
Misc

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Customer Relationship Management (edX)
Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM. Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.

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Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.




In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

Topics covered include:

- Customer retention

- Customer centricity

- Customer lifetime value

- Customer value management

This course is part of the Customer Relationship Management for Marketers Professional Certificate.


What you'll learn:

- The meaning and application of CRM

- Benefits of CRM to companies and consumers

- How to implement CRM best practices

- The importance of bonding and building loyalty with customers

- How to build long term customer relationships


Course Syllabus


Week 1: Introduction to CRM

Meaning and definition of CRM, benefits of CRM, why should businesses adopt CRM.


Week 2: Building Customer Relationships

The why’s and how’s of building relationships with customers.


Week 3: Economics of CRM

Lifetime value of customer, Activity based costing for customer profitability analysis.


Week 4: Interaction with Professor

Live interaction with students.


Week 5: Applications of CRM

CRM practices in consumer and business markets.


Week 6: CRM implementation

CRM implementation process, precautions related to CRM implementation.



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
127.00 EUR
Familiarity with marketing concepts will be helpful.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.