Public Library Marketing and Public Relations (edX)

Public Library Marketing and Public Relations (edX)
Course Auditing
Categories
Effort
Certification
Languages
Access to a public library.
Misc

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Public Library Marketing and Public Relations (edX)
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

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In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.


What you'll learn

- Difference between marketing, branding, and public relations (PR)

- How to develop DIY marketing solutions as well as work with professional designers

- Media outreach and PR strategies


Course Syllabus


Weekly themes tentatively scheduled to cover:

- Introduction

- DIY Marketing

- Working effectively with a graphic designer

- Social media strategies

- Working with the press



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
49.00 USD
Access to a public library.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.