Online Marketing Strategies (edX)

Online Marketing Strategies (edX)
Course Auditing
Categories
Effort
Certification
Languages
Successful completion of MKT1x and MKT2x
Misc

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Online Marketing Strategies (edX)
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online.

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This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

- use basic e-marketing tools relevant to the internet marketing context;

- apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;

- analyse the online consumer exchange process and its outcomes;

- evaluate product, pricing, distribution and communication marketing functions in a firm's internet marketing strategy;

- evaluate the role of social media in the marketing context;

- use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.

You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in - today's business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the Marketing in a Digital World MicroMasters Program

What you'll learn

- Use basic e-marketing tools

- Apply traditional marketing strategies in an online environment

- Evaluate a firm's internet marketing strategy


Syllabus


Topic 1: Introduction to digital marketing/global issues/digital marketing plan

Topic 2: Segmentation, targeting, differentiation and positioning strategies

Topic 3: Digital marketing management: distribution and promotion strategies

Topic 4: Digital marketing management: product and pricing strategies

Topic 5: Digital marketing tools: website, Google AdWords, Google Analytics, AdSense, etc.

Topic 6: Strategic digital marketing and performance metrics

Topic 7: Online consumer behaviour and psychology

Topic 8: Planning and developing website and content

Topic 9: Social Media Marketing

Topic 10: Digital Analytics

Prerequisites

Successful completion of Digital Branding and Engagement and Reputation Management in a Digital World



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
166.00 EUR
Successful completion of MKT1x and MKT2x

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.